The cheapest paid plan
- Letlink
- $3.90 a month (Solo)
- Bitly
- $10 a month, billed annually (Core)
Letlink vs Bitly
Bitly is the name most people reach for first. It is a broad link-management platform with a long history and a large enterprise business behind it. Letlink takes a narrower line: every click recorded in full, routing rules on a single short code, and a price that starts at nothing and stays small.
Short answer
Letlink is the cheaper way to get a branded domain and smart routing: its $3.90 Solo plan includes a custom domain, where Bitly's pricing page starts branded links on Growth at $29 a month. Webhooks cost $8.90 a month on Letlink against $199 on Bitly Premium, and link variations come on every Letlink plan. Bitly remains the stronger pick for enterprise buying — procurement, SSO and the most recognised short domain.
Figures checked against Bitly’s pricing page on
Pricing
How much does Bitly cost compared with Letlink?
What you pay on each side for the things people most often switch over — cheapest plan first, in US dollars.
What Letlink and Bitly charge for each feature
A custom domain
- Letlink
- $3.90 a month (Solo)
- Bitly
- $29 a month (Growth)
Webhooks
- Letlink
- $8.90 a month (Growth)
- Bitly
- $199 a month (Premium)
Side by side
Letlink vs Bitly: feature comparison
The points people tell us they moved over — not a full audit of either product. Every figure in the Bitly column was read off their own pricing page on 13 August 2026, and pricing moves, so check theirs before you decide.
| Feature | Letlink | Bitly |
|---|---|---|
| Entry paid plan | $3.90 a month, or $3.12 billed yearly (Solo) | $10 a month, billed annually (Core) |
| Custom domain on the entry paid plan | Yes — 1 on Solo, with automatic SSL | No — branded links start on Growth, $29 a month |
| Device-aware routing from a single link | Yes, from $3.90 a month (Solo) — iOS, Android and desktop split from one short code | Not listed on their pricing page |
| Link variations and split testing | Yes, on every plan including Free | Not listed on their pricing page |
| Country analytics | Country on every plan, including Free | Top 10 countries on Core |
| REST API | Yes, from $8.90 a month (Growth) | Yes — 5,000 requests a month on Core |
| Webhooks | Yes, from $8.90 a month (Growth) | Premium and above, $199 a month |
| MCP / AI assistant access | MCP server, Claude and ChatGPT on Ultimate | Not listed on their pricing page |
| Data retention on the entry paid plan | 30 days on Solo, 1 year on Growth, unlimited on Ultimate | 30 days on Core |
Fair play
Letlink or Bitly: which should you choose?
Choose Letlink if…
- You want your own domain without paying $29 a month for it — Letlink Solo includes one, with SSL, at $3.90.
- You want one short link to send iPhone, Android and desktop visitors to different places.
- You want to see where every click came from without a paid plan — Letlink records country on Free.
- You split-test destinations and want every variation reported on its own, on every plan including Free.
- You need webhooks or a REST API on a small budget — both come with Growth at $8.90 a month.
- You want Claude or ChatGPT to query your link data through an MCP server.
Choose Bitly if…
- You are buying through procurement and need SSO and contractual guarantees.
- You want the most recognised short domain in the category behind your links.
Bitly is the safer pick if you are buying through procurement, need SSO and contractual guarantees, or simply want the most recognised short domain in the category behind your links.
Switching
How to switch from Bitly to Letlink
Links on your own domain can move with you, back-halves and all. Links on Bitly’s own short domain belong to Bitly and stay there.
-
Create a free account
No card and no trial clock — 1,000 links and 1,000 tracked clicks a month to try routing and split testing on.
-
List the links you want to keep
Note each back-half and destination from Bitly, so nothing is left behind when the domain moves.
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Point your domain at Letlink
Add a CNAME record pointing at
custom.letl.inkand verify it in the dashboard. The SSL certificate is issued and renewed for you. Custom domains come with Solo and up. -
Recreate the links, same back-halves
Straight after verifying, so the gap is short — one by one in the dashboard, or up to 50 per request with the bulk API on Growth and Ultimate. Every published link on your domain now resolves through Letlink.
Step-by-step guides live in the Help Center.
FAQ
Letlink vs Bitly: frequently asked questions
Anything else? Ask us — we answer comparison questions ourselves.
Is Letlink cheaper than Bitly?
Yes, on every paid feature this comparison covers. Letlink's cheapest paid plan is $3.90 a month ($3.12 billed yearly) against $10 a month billed annually for Bitly Core. A custom domain costs $3.90 a month on Letlink and $29 a month on Bitly Growth, and webhooks start at $8.90 a month on Letlink against $199 a month on Bitly Premium. Bitly figures are from its pricing page on 13 August 2026.
Does Bitly include a custom domain on its cheapest plan?
No. Bitly's pricing page starts branded links on the Growth plan at $29 a month, so the $10 Core plan does not include a custom domain. Letlink includes one, with an SSL certificate issued and renewed automatically, on Solo — its cheapest paid plan, at $3.90 a month.
How does Letlink send iPhone and Android visitors to different places?
One Letlink short link holds a rule per platform: iOS visitors can go to the App Store, Android visitors to Google Play and desktop visitors to your website. The rule runs on the redirect itself, so there is no interstitial page, and each branch is reported separately. Device-aware links are included from the Solo plan at $3.90 a month.
Does Letlink have an API and webhooks like Bitly?
Yes. The Letlink REST API covers link creation and bulk creation, analytics, visit feeds, domains and webhooks, and both the API and webhooks come with the Growth plan at $8.90 a month. Bitly's pricing page lists 5,000 API requests a month on Core and puts webhooks on Premium, at $199 a month.
Which Bitly plan includes country click analytics?
Bitly's pricing page lists the top 10 countries on Core, at $10 a month billed annually. Letlink records the country of every click on every plan, including Free, with no top-10 cut-off.
How long does Bitly keep click data compared with Letlink?
Both keep 30 days of click history on their entry paid plan: Bitly Core and Letlink Solo. Letlink Growth keeps a full year for $8.90 a month, and Letlink Ultimate keeps click history with no time limit.
Can I move my Bitly links to Letlink?
Yes, if they run on your own domain. Point the domain's CNAME at custom.letl.ink, verify it in Letlink, then recreate the links with the same back-halves — in the dashboard, or up to 50 per request with the bulk API on Growth and Ultimate — and your published URLs resolve through Letlink. Links on bit.ly itself belong to Bitly and cannot be moved.
Keep looking
More comparisons
The cheapest way to decide is to try it.
Five links and a thousand clicks a month, free forever, no card. If it does not beat Bitly for you, you have lost a minute.