The best Bitly alternatives in 2026
Looking for a Bitly alternative? Here are 5 tools worth comparing, each with the figures from its own pricing page and a plain line on who it suits.
Short answer
For most individuals and small teams it is Letlink: a custom domain from $3.90 a month instead of $29, webhooks from $8.90 instead of $199, and device routing and split testing behind one short link. Among the others, Rebrandly is best for agencies managing many branded domains, Dub for partner and affiliate programmes at scale, Short.io for a broad branded-link feature set and TinyURL for the quickest possible one-off short link.
Figures checked against each vendor’s own pricing page on
We make Letlink, so it is listed first. Every other entry uses only what that vendor’s pricing page states.
At a glance
Bitly alternatives compared
The same four questions for every option, with Bitly at the bottom for reference.
| Alternative | Best for | Entry paid plan | Link variations and split testing | Webhooks | MCP / AI assistant access |
|---|---|---|---|---|---|
| 1. Letlink | Routing, split testing and full click data on a small budget | $3.90 a month, or $3.12 billed yearly (Solo) | Yes, on every plan including Free | Yes, from $8.90 a month (Growth) | MCP server, Claude and ChatGPT on Ultimate |
| 2. Rebrandly | Agencies managing many branded domains | $11 a month, or $8 billed annually (Essentials) | Not listed on their pricing page | 1 on Professional, $32 a month; 5 on Growth | Not listed on their pricing page |
| 3. Dub | Partner and affiliate programmes at scale | $90 a month (Business) | Yes — A/B testing on every plan | Yes, on every plan | Not listed on their pricing page |
| 4. Short.io | A broad branded-link feature set | $5 a month (Hobby) | Yes — A/B testing on paid plans | Not listed on their pricing page | Not listed on their pricing page |
| 5. TinyURL | The quickest possible one-off short link | $9 a month, $108 a year (Pro) | Not listed on their pricing page | Not listed on their pricing page | Not listed on their pricing page |
| Bitly For reference | Enterprise teams buying through procurement | $10 a month, billed annually (Core) | Not listed on their pricing page | Premium and above, $199 a month | Not listed on their pricing page |
Why switch
Why people look for a Bitly alternative
Letlink is the cheaper way to get a branded domain and smart routing: its $3.90 Solo plan includes a custom domain, where Bitly's pricing page starts branded links on Growth at $29 a month. Webhooks cost $8.90 a month on Letlink against $199 on Bitly Premium, and link variations come on every Letlink plan. Bitly remains the stronger pick for enterprise buying — procurement, SSO and the most recognised short domain.
- You want your own domain without paying $29 a month for it — Letlink Solo includes one, with SSL, at $3.90.
- You want one short link to send iPhone, Android and desktop visitors to different places.
- You want to see where every click came from without a paid plan — Letlink records country on Free.
- You split-test destinations and want every variation reported on its own, on every plan including Free.
- You need webhooks or a REST API on a small budget — both come with Growth at $8.90 a month.
- You want Claude or ChatGPT to query your link data through an MCP server.
Still worth staying?
Bitly is the safer pick if you are buying through procurement, need SSO and contractual guarantees, or simply want the most recognised short domain in the category behind your links.
The list
The 5 best alternatives to Bitly
-
1. Letlink
— best for routing, split testing and full click data on a small budget
Letlink records every click in full — country, device, brand, browser, operating system, referrer, campaign and variation — splits iOS, Android and desktop visitors from one short code, and runs weighted split tests behind a single link. It starts free and paid plans start at $3.90 a month.
- Entry paid plan
- $3.90 a month, or $3.12 billed yearly (Solo)
- Link variations and split testing
- Yes, on every plan including Free
- Webhooks
- Yes, from $8.90 a month (Growth)
- MCP / AI assistant access
- MCP server, Claude and ChatGPT on Ultimate
-
2. Rebrandly
— best for agencies managing many branded domains
Rebrandly built its product around branded links and managing a lot of domains at once.
- Entry paid plan
- $11 a month, or $8 billed annually (Essentials)
- Link variations and split testing
- Not listed on their pricing page
- Webhooks
- 1 on Professional, $32 a month; 5 on Growth
- MCP / AI assistant access
- Not listed on their pricing page
-
3. Dub
— best for partner and affiliate programmes at scale
Dub is a link platform with a strong developer following, now priced for teams running partner and affiliate programmes rather than individual marketers.
- Entry paid plan
- $90 a month (Business)
- Link variations and split testing
- Yes — A/B testing on every plan
- Webhooks
- Yes, on every plan
- MCP / AI assistant access
- Not listed on their pricing page
-
4. Short.io
— best for a broad branded-link feature set
Short.io is a well-established branded-link product with a wide feature set and pricing organised around domains and clicks.
- Entry paid plan
- $5 a month (Hobby)
- Link variations and split testing
- Yes — A/B testing on paid plans
- Webhooks
- Not listed on their pricing page
- MCP / AI assistant access
- Not listed on their pricing page
-
5. TinyURL
— best for the quickest possible one-off short link
TinyURL has been shortening links for longer than almost anyone, and it is hard to beat for a link you need in five seconds.
- Entry paid plan
- $9 a month, $108 a year (Pro)
- Link variations and split testing
- Not listed on their pricing page
- Webhooks
- Not listed on their pricing page
- MCP / AI assistant access
- Not listed on their pricing page
FAQ
Bitly alternatives: frequently asked questions
Anything else? Ask us — we answer comparison questions ourselves.
What is the best alternative to Bitly?
For most individuals and small teams it is Letlink: a custom domain from $3.90 a month instead of $29, webhooks from $8.90 instead of $199, and device routing and split testing behind one short link. Among the others, Rebrandly is best for agencies managing many branded domains, Dub for partner and affiliate programmes at scale, Short.io for a broad branded-link feature set and TinyURL for the quickest possible one-off short link.
What is the cheapest alternative to Bitly?
Of the tools compared here, Letlink has the lowest-priced paid plan, at $3.90 a month ($3.12 billed yearly). It is followed by Short.io at $5 a month, Rebrandly at $8 a month billed annually ($11 monthly), TinyURL at $9 a month and Dub at $90 a month. For comparison, Bitly starts at $10 a month billed annually. Figures are taken from each vendor's own pricing page.
Is there a free alternative to Bitly?
Yes. Letlink's free plan has no time limit and needs no card: 1,000 tracked links and 1,000 tracked clicks a month, split testing included, with country, device, browser, referrer and UTM data on every click. Of the tools compared here, it is the only one whose pricing page lists split testing on a free plan.
How does Letlink compare with Bitly?
Letlink is the cheaper way to get a branded domain and smart routing: its $3.90 Solo plan includes a custom domain, where Bitly's pricing page starts branded links on Growth at $29 a month. Webhooks cost $8.90 a month on Letlink against $199 on Bitly Premium, and link variations come on every Letlink plan. Bitly remains the stronger pick for enterprise buying — procurement, SSO and the most recognised short domain.
Keep looking
More comparisons
Try the first one on the list. It is free.
Five links and a thousand clicks a month, split testing included, no card. If it is not the Bitly alternative you wanted, you have lost a minute.