Letlink vs Short.io

Short.io is a well-established branded-link product with a wide feature set and pricing organised around domains and clicks. Letlink takes a narrower line: every click recorded in full, routing rules on a single short code, and a price that starts at nothing and stays small.

Short answer

Letlink is the cheaper of the two once you pay, at $3.90 a month against $5 for Short.io Hobby, and it includes split testing on its free plan, where Short.io lists A/B testing on paid plans. Webhooks from $8.90 a month and an MCP server for Claude and ChatGPT are two more things Short.io's pricing page does not list.

Figures checked against Short.io’s pricing page on 13 August 2026

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Pricing

How much does Short.io cost compared with Letlink?

What you pay on each side for the things people most often switch over — cheapest plan first, in US dollars.

The cheapest paid plan

Letlink: $3.90 a month (Solo)
Short.io: $5 a month (Hobby)

Split testing

Letlink: Free
Short.io: Paid plans

Webhooks

Letlink: $8.90 a month (Growth)
Short.io: Not listed on their pricing page

Side by side

Letlink vs Short.io: feature comparison

The points people tell us they moved over — not a full audit of either product. Every figure in the Short.io column was read off their own pricing page on 13 August 2026, and pricing moves, so check theirs before you decide.

Letlink compared with Short.io
Feature	Letlink	Short.io
Entry paid plan	$3.90 a month, or $3.12 billed yearly (Solo)	$5 a month (Hobby)
Link variations and split testing	Yes, on every plan including Free	Yes — A/B testing on paid plans
Webhooks	Yes, from $8.90 a month (Growth)	Not listed on their pricing page
MCP / AI assistant access	MCP server, Claude and ChatGPT on Ultimate	Not listed on their pricing page
Data retention on the entry paid plan	30 days on Solo, 1 year on Growth, unlimited on Ultimate	Not listed on their pricing page

Fair play

Letlink or Short.io: which should you choose?

Choose Letlink if…

You want split testing without paying — Letlink includes link variations on Free.
You want webhooks that fire on every click, from $8.90 a month.
You want the lowest paid entry price: $3.90 a month against $5.
You want Claude or ChatGPT to query your link data through an MCP server.

Start free

Choose Short.io if…

You want a long-established branded-link product with a wide feature surface.
You prefer pricing organised around domains and clicks rather than features.

Short.io has a wide feature surface and pricing organised around domains and clicks. If that breadth matters more to you than split testing on the free plan, per-variation reporting or an AI assistant reading your data, they are worth a look.

Visit Short.io

Switching

How to switch from Short.io to Letlink

Links on your own domain can move with you, back-halves and all. Links on Short.io’s own short domain belong to Short.io and stay there.

Create a free account

No card and no trial clock — 1,000 links and 1,000 tracked clicks a month to try routing and split testing on.
List the links you want to keep

Note each back-half and destination from Short.io, so nothing is left behind when the domain moves.
Point your domain at Letlink

Add a CNAME record pointing at custom.letl.ink and verify it in the dashboard. The SSL certificate is issued and renewed for you. Custom domains come with Solo and up.
Recreate the links, same back-halves

Straight after verifying, so the gap is short — one by one in the dashboard, or up to 50 per request with the bulk API on Growth and Ultimate. Every published link on your domain now resolves through Letlink.

Step-by-step guides live in the Help Center.

FAQ

Letlink vs Short.io: frequently asked questions

Anything else? Ask us — we answer comparison questions ourselves.

Is Letlink cheaper than Short.io?

Yes — its paid plans start lower. Letlink Solo is $3.90 a month ($3.12 billed yearly) and Short.io Hobby is $5 a month. Letlink also includes split testing on its free plan, where Short.io lists A/B testing on paid plans.

Does Short.io's free plan include A/B testing?

No. Short.io lists A/B testing on its paid plans, according to its pricing page on 13 August 2026. Letlink includes link variations on every plan, Free included, with each variation reported separately.

Does Letlink have webhooks?

Yes. Letlink webhooks fire on each click and come with the Growth plan at $8.90 a month, alongside the REST API and integrations such as Segment, Mixpanel and Zapier; Google Analytics 4 and Slack start earlier, on Solo. Short.io's pricing page does not list webhooks.

Can Letlink connect my links to Claude or ChatGPT?

Yes, on the Ultimate plan. Letlink runs an MCP server, so Claude and ChatGPT can query your link data and create links directly. Short.io's pricing page does not list MCP or AI-assistant access.

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