The best Short.io alternatives in 2026
Looking for a Short.io alternative? Here are 5 tools worth comparing, each with the figures from its own pricing page and a plain line on who it suits.
Short answer
If you want split testing, webhooks and AI access for as little as possible it is Letlink: split testing on the free plan, paid plans from $3.90 a month instead of $5, and webhooks from $8.90. Among the others, Bitly is best for enterprise teams buying through procurement, Rebrandly for agencies managing many branded domains, Dub for partner and affiliate programmes at scale and TinyURL for the quickest possible one-off short link.
Figures checked against each vendor’s own pricing page on
We make Letlink, so it is listed first. Every other entry uses only what that vendor’s pricing page states.
At a glance
Short.io alternatives compared
The same four questions for every option, with Short.io at the bottom for reference.
| Alternative | Best for | Entry paid plan | Link variations and split testing | Webhooks | MCP / AI assistant access |
|---|---|---|---|---|---|
| 1. Letlink | Routing, split testing and full click data on a small budget | $3.90 a month, or $3.12 billed yearly (Solo) | Yes, on every plan including Free | Yes, from $8.90 a month (Growth) | MCP server, Claude and ChatGPT on Ultimate |
| 2. Bitly | Enterprise teams buying through procurement | $10 a month, billed annually (Core) | Not listed on their pricing page | Premium and above, $199 a month | Not listed on their pricing page |
| 3. Rebrandly | Agencies managing many branded domains | $11 a month, or $8 billed annually (Essentials) | Not listed on their pricing page | 1 on Professional, $32 a month; 5 on Growth | Not listed on their pricing page |
| 4. Dub | Partner and affiliate programmes at scale | $90 a month (Business) | Yes — A/B testing on every plan | Yes, on every plan | Not listed on their pricing page |
| 5. TinyURL | The quickest possible one-off short link | $9 a month, $108 a year (Pro) | Not listed on their pricing page | Not listed on their pricing page | Not listed on their pricing page |
| Short.io For reference | A broad branded-link feature set | $5 a month (Hobby) | Yes — A/B testing on paid plans | Not listed on their pricing page | Not listed on their pricing page |
Why switch
Why people look for a Short.io alternative
Letlink is the cheaper of the two once you pay, at $3.90 a month against $5 for Short.io Hobby, and it includes split testing on its free plan, where Short.io lists A/B testing on paid plans. Webhooks from $8.90 a month and an MCP server for Claude and ChatGPT are two more things Short.io's pricing page does not list.
- You want split testing without paying — Letlink includes link variations on Free.
- You want webhooks that fire on every click, from $8.90 a month.
- You want the lowest paid entry price: $3.90 a month against $5.
- You want Claude or ChatGPT to query your link data through an MCP server.
Still worth staying?
Short.io has a wide feature surface and pricing organised around domains and clicks. If that breadth matters more to you than split testing on the free plan, per-variation reporting or an AI assistant reading your data, they are worth a look.
The list
The 5 best alternatives to Short.io
-
1. Letlink
— best for routing, split testing and full click data on a small budget
Letlink records every click in full — country, device, brand, browser, operating system, referrer, campaign and variation — splits iOS, Android and desktop visitors from one short code, and runs weighted split tests behind a single link. It starts free and paid plans start at $3.90 a month.
- Entry paid plan
- $3.90 a month, or $3.12 billed yearly (Solo)
- Link variations and split testing
- Yes, on every plan including Free
- Webhooks
- Yes, from $8.90 a month (Growth)
- MCP / AI assistant access
- MCP server, Claude and ChatGPT on Ultimate
-
2. Bitly
— best for enterprise teams buying through procurement
Bitly is the name most people reach for first. It is a broad link-management platform with a long history and a large enterprise business behind it.
- Entry paid plan
- $10 a month, billed annually (Core)
- Link variations and split testing
- Not listed on their pricing page
- Webhooks
- Premium and above, $199 a month
- MCP / AI assistant access
- Not listed on their pricing page
-
3. Rebrandly
— best for agencies managing many branded domains
Rebrandly built its product around branded links and managing a lot of domains at once.
- Entry paid plan
- $11 a month, or $8 billed annually (Essentials)
- Link variations and split testing
- Not listed on their pricing page
- Webhooks
- 1 on Professional, $32 a month; 5 on Growth
- MCP / AI assistant access
- Not listed on their pricing page
-
4. Dub
— best for partner and affiliate programmes at scale
Dub is a link platform with a strong developer following, now priced for teams running partner and affiliate programmes rather than individual marketers.
- Entry paid plan
- $90 a month (Business)
- Link variations and split testing
- Yes — A/B testing on every plan
- Webhooks
- Yes, on every plan
- MCP / AI assistant access
- Not listed on their pricing page
-
5. TinyURL
— best for the quickest possible one-off short link
TinyURL has been shortening links for longer than almost anyone, and it is hard to beat for a link you need in five seconds.
- Entry paid plan
- $9 a month, $108 a year (Pro)
- Link variations and split testing
- Not listed on their pricing page
- Webhooks
- Not listed on their pricing page
- MCP / AI assistant access
- Not listed on their pricing page
FAQ
Short.io alternatives: frequently asked questions
Anything else? Ask us — we answer comparison questions ourselves.
What is the best alternative to Short.io?
If you want split testing, webhooks and AI access for as little as possible it is Letlink: split testing on the free plan, paid plans from $3.90 a month instead of $5, and webhooks from $8.90. Among the others, Bitly is best for enterprise teams buying through procurement, Rebrandly for agencies managing many branded domains, Dub for partner and affiliate programmes at scale and TinyURL for the quickest possible one-off short link.
What is the cheapest alternative to Short.io?
Of the tools compared here, Letlink has the lowest-priced paid plan, at $3.90 a month ($3.12 billed yearly). It is followed by Rebrandly at $8 a month billed annually ($11 monthly), TinyURL at $9 a month, Bitly at $10 a month billed annually and Dub at $90 a month. For comparison, Short.io starts at $5 a month. Figures are taken from each vendor's own pricing page.
Is there a free alternative to Short.io?
Yes. Letlink's free plan has no time limit and needs no card: 1,000 tracked links and 1,000 tracked clicks a month, split testing included, with country, device, browser, referrer and UTM data on every click. Of the tools compared here, it is the only one whose pricing page lists split testing on a free plan.
How does Letlink compare with Short.io?
Letlink is the cheaper of the two once you pay, at $3.90 a month against $5 for Short.io Hobby, and it includes split testing on its free plan, where Short.io lists A/B testing on paid plans. Webhooks from $8.90 a month and an MCP server for Claude and ChatGPT are two more things Short.io's pricing page does not list.
Keep looking
More comparisons
Try the first one on the list. It is free.
Five links and a thousand clicks a month, split testing included, no card. If it is not the Short.io alternative you wanted, you have lost a minute.