Letlink vs Dub

Dub is a link platform with a strong developer following, now priced for teams running partner and affiliate programmes rather than individual marketers. Letlink takes a narrower line: every click recorded in full, routing rules on a single short code, and a price that starts at nothing and stays small.

Short answer

Letlink costs a fraction of Dub for individuals and small teams: it has a free plan and paid plans from $3.90 a month, while Dub's pricing page lists a 14-day trial and a $90 Business plan as the way in. Both do device routing and A/B testing. Dub is the better fit for partner and affiliate programmes at scale.

Figures checked against Dub’s pricing page on 13 August 2026

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Pricing

How much does Dub cost compared with Letlink?

What you pay on each side for the things people most often switch over — cheapest plan first, in US dollars.

Getting started

Letlink: Free plan, no time limit
Dub: 14-day trial, then paid

The cheapest paid plan

Letlink: $3.90 a month (Solo)
Dub: $90 a month (Business)

Device routing

Letlink: $3.90 a month (Solo)
Dub: $90 a month (Business)

Split testing

Letlink: Free
Dub: $90 a month (Business)

Side by side

Letlink vs Dub: feature comparison

The points people tell us they moved over — not a full audit of either product. Every figure in the Dub column was read off their own pricing page on 13 August 2026, and pricing moves, so check theirs before you decide.

Letlink compared with Dub
Feature	Letlink	Dub
Free plan	Yes — 1,000 links, 1,000 clicks a month, no card	No — 14-day trial, then paid
Entry paid plan	$3.90 a month, or $3.12 billed yearly (Solo)	$90 a month (Business)
Device-aware routing from a single link	Yes, from $3.90 a month (Solo) — iOS, Android and desktop split from one short code	Yes — device targeting on every plan
Link variations and split testing	Yes, on every plan including Free	Yes — A/B testing on every plan
MCP / AI assistant access	MCP server, Claude and ChatGPT on Ultimate	Not listed on their pricing page

Fair play

Letlink or Dub: which should you choose?

Choose Letlink if…

You want a free plan with no time limit, rather than a 14-day trial.
Your budget is closer to $4 a month than $90.
You want device routing and split testing without paying for affiliate-programme features you will not use.
You want Claude or ChatGPT to query your link data through an MCP server.

Start free

Choose Dub if…

You run a partner or affiliate programme.
Your link volume is large enough that a $90-a-month entry plan is a rounding error.

If you are running a partner or affiliate programme at scale, Dub is built for exactly that. It starts at $90 a month with no free plan, so the comparison is really one of scale.

Visit Dub

Switching

How to switch from Dub to Letlink

Links on your own domain can move with you, back-halves and all. Links on Dub’s own short domain belong to Dub and stay there.

Create a free account

No card and no trial clock — 1,000 links and 1,000 tracked clicks a month to try routing and split testing on.
List the links you want to keep

Note each back-half and destination from Dub, so nothing is left behind when the domain moves.
Point your domain at Letlink

Add a CNAME record pointing at custom.letl.ink and verify it in the dashboard. The SSL certificate is issued and renewed for you. Custom domains come with Solo and up.
Recreate the links, same back-halves

Straight after verifying, so the gap is short — one by one in the dashboard, or up to 50 per request with the bulk API on Growth and Ultimate. Every published link on your domain now resolves through Letlink.

Step-by-step guides live in the Help Center.

FAQ

Letlink vs Dub: frequently asked questions

Anything else? Ask us — we answer comparison questions ourselves.

Is Letlink cheaper than Dub?

Yes. Letlink has a free plan and paid plans from $3.90 a month ($3.12 billed yearly); Dub's pricing page lists no free plan — a 14-day trial, then a Business plan at $90 a month. The gap reflects different audiences: Dub is priced for partner and affiliate programmes at scale.

Does Dub have a free plan?

Not as of 13 August 2026. Dub's pricing page lists a 14-day trial followed by paid plans, starting with Business at $90 a month. Letlink's free plan has no time limit: 1,000 tracked links and 1,000 tracked clicks a month, with link variations included and no card required.

Do Letlink and Dub both support device targeting and A/B testing?

Yes. Dub lists device targeting and A/B testing on every plan, which starts at $90 a month. Letlink includes split testing on every plan including Free, and device-aware routing from Solo at $3.90 a month.

Which is cheaper for split testing, Dub or Letlink?

Letlink. Split testing is included on every Letlink plan, Free included — one short link holds up to eight weighted destinations, each reported separately. Dub lists A/B testing on every plan too, but its plans start at $90 a month, according to its pricing page on 13 August 2026.

Does Letlink have an MCP server for Claude and ChatGPT?

Yes, on the Ultimate plan. Letlink's MCP server lets Claude and ChatGPT query your link data and create links directly. Dub's pricing page does not list MCP or AI-assistant access.

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