The best Dub alternatives in 2026
Looking for a Dub alternative? Here are 5 tools worth comparing, each with the figures from its own pricing page and a plain line on who it suits.
Short answer
For individuals and small teams it is Letlink: a free plan with no time limit, paid plans from $3.90 a month instead of $90, and device routing and split testing included. Among the others, Bitly is best for enterprise teams buying through procurement, Rebrandly for agencies managing many branded domains, Short.io for a broad branded-link feature set and TinyURL for the quickest possible one-off short link.
Figures checked against each vendor’s own pricing page on
We make Letlink, so it is listed first. Every other entry uses only what that vendor’s pricing page states.
At a glance
Dub alternatives compared
The same four questions for every option, with Dub at the bottom for reference.
| Alternative | Best for | Entry paid plan | Link variations and split testing | Webhooks | MCP / AI assistant access |
|---|---|---|---|---|---|
| 1. Letlink | Routing, split testing and full click data on a small budget | $3.90 a month, or $3.12 billed yearly (Solo) | Yes, on every plan including Free | Yes, from $8.90 a month (Growth) | MCP server, Claude and ChatGPT on Ultimate |
| 2. Bitly | Enterprise teams buying through procurement | $10 a month, billed annually (Core) | Not listed on their pricing page | Premium and above, $199 a month | Not listed on their pricing page |
| 3. Rebrandly | Agencies managing many branded domains | $11 a month, or $8 billed annually (Essentials) | Not listed on their pricing page | 1 on Professional, $32 a month; 5 on Growth | Not listed on their pricing page |
| 4. Short.io | A broad branded-link feature set | $5 a month (Hobby) | Yes — A/B testing on paid plans | Not listed on their pricing page | Not listed on their pricing page |
| 5. TinyURL | The quickest possible one-off short link | $9 a month, $108 a year (Pro) | Not listed on their pricing page | Not listed on their pricing page | Not listed on their pricing page |
| Dub For reference | Partner and affiliate programmes at scale | $90 a month (Business) | Yes — A/B testing on every plan | Yes, on every plan | Not listed on their pricing page |
Why switch
Why people look for a Dub alternative
Letlink costs a fraction of Dub for individuals and small teams: it has a free plan and paid plans from $3.90 a month, while Dub's pricing page lists a 14-day trial and a $90 Business plan as the way in. Both do device routing and A/B testing. Dub is the better fit for partner and affiliate programmes at scale.
- You want a free plan with no time limit, rather than a 14-day trial.
- Your budget is closer to $4 a month than $90.
- You want device routing and split testing without paying for affiliate-programme features you will not use.
- You want Claude or ChatGPT to query your link data through an MCP server.
Still worth staying?
If you are running a partner or affiliate programme at scale, Dub is built for exactly that. It starts at $90 a month with no free plan, so the comparison is really one of scale.
The list
The 5 best alternatives to Dub
-
1. Letlink
— best for routing, split testing and full click data on a small budget
Letlink records every click in full — country, device, brand, browser, operating system, referrer, campaign and variation — splits iOS, Android and desktop visitors from one short code, and runs weighted split tests behind a single link. It starts free and paid plans start at $3.90 a month.
- Entry paid plan
- $3.90 a month, or $3.12 billed yearly (Solo)
- Link variations and split testing
- Yes, on every plan including Free
- Webhooks
- Yes, from $8.90 a month (Growth)
- MCP / AI assistant access
- MCP server, Claude and ChatGPT on Ultimate
-
2. Bitly
— best for enterprise teams buying through procurement
Bitly is the name most people reach for first. It is a broad link-management platform with a long history and a large enterprise business behind it.
- Entry paid plan
- $10 a month, billed annually (Core)
- Link variations and split testing
- Not listed on their pricing page
- Webhooks
- Premium and above, $199 a month
- MCP / AI assistant access
- Not listed on their pricing page
-
3. Rebrandly
— best for agencies managing many branded domains
Rebrandly built its product around branded links and managing a lot of domains at once.
- Entry paid plan
- $11 a month, or $8 billed annually (Essentials)
- Link variations and split testing
- Not listed on their pricing page
- Webhooks
- 1 on Professional, $32 a month; 5 on Growth
- MCP / AI assistant access
- Not listed on their pricing page
-
4. Short.io
— best for a broad branded-link feature set
Short.io is a well-established branded-link product with a wide feature set and pricing organised around domains and clicks.
- Entry paid plan
- $5 a month (Hobby)
- Link variations and split testing
- Yes — A/B testing on paid plans
- Webhooks
- Not listed on their pricing page
- MCP / AI assistant access
- Not listed on their pricing page
-
5. TinyURL
— best for the quickest possible one-off short link
TinyURL has been shortening links for longer than almost anyone, and it is hard to beat for a link you need in five seconds.
- Entry paid plan
- $9 a month, $108 a year (Pro)
- Link variations and split testing
- Not listed on their pricing page
- Webhooks
- Not listed on their pricing page
- MCP / AI assistant access
- Not listed on their pricing page
FAQ
Dub alternatives: frequently asked questions
Anything else? Ask us — we answer comparison questions ourselves.
What is the best alternative to Dub?
For individuals and small teams it is Letlink: a free plan with no time limit, paid plans from $3.90 a month instead of $90, and device routing and split testing included. Among the others, Bitly is best for enterprise teams buying through procurement, Rebrandly for agencies managing many branded domains, Short.io for a broad branded-link feature set and TinyURL for the quickest possible one-off short link.
What is the cheapest alternative to Dub?
Of the tools compared here, Letlink has the lowest-priced paid plan, at $3.90 a month ($3.12 billed yearly). It is followed by Short.io at $5 a month, Rebrandly at $8 a month billed annually ($11 monthly), TinyURL at $9 a month and Bitly at $10 a month billed annually. For comparison, Dub starts at $90 a month. Figures are taken from each vendor's own pricing page.
Is there a free alternative to Dub?
Yes. Letlink's free plan has no time limit and needs no card: 1,000 tracked links and 1,000 tracked clicks a month, split testing included, with country, device, browser, referrer and UTM data on every click. Of the tools compared here, it is the only one whose pricing page lists split testing on a free plan.
How does Letlink compare with Dub?
Letlink costs a fraction of Dub for individuals and small teams: it has a free plan and paid plans from $3.90 a month, while Dub's pricing page lists a 14-day trial and a $90 Business plan as the way in. Both do device routing and A/B testing. Dub is the better fit for partner and affiliate programmes at scale.
Keep looking
More comparisons
Try the first one on the list. It is free.
Five links and a thousand clicks a month, split testing included, no card. If it is not the Dub alternative you wanted, you have lost a minute.