Trust before the click
A link that shows your own name is one people recognise in an inbox, a text message or a social caption, instead of a random string on a domain they have never seen.
Branded short links
Branded link shortener for short links on your own domain
Letlink is a branded link shortener that turns long URLs into short links on a domain you own — go.yourbrand.com/spring instead of a generic shortener domain — with SSL, custom back-halves and click analytics included.
Short answer
A branded link shortener puts your own domain in front of every short link, so people see who sent it before they click. With Letlink you point a CNAME record at custom.letl.ink, verify it, and new links resolve on your domain with an SSL certificate issued automatically. Custom domains start on the Solo plan at $3.90 a month; Growth runs 3 domains and Ultimate 50.
At a glance
- Setup
- One CNAME record
- SSL certificate
- Issued and renewed automatically
- Domains
- 1 on Solo, 3 on Growth, 50 on Ultimate
- Back-half
- Any short code you choose
- Price
- From $3.90 a month
Features
Why brand your short links
Custom back-halves
Choose the path after the slash — /spring, /demo, /menu — so the link says where it goes and is easy to read aloud or type from print.
Automatic SSL
Certificates for your domain are issued and renewed without you touching them, so every branded link is served over HTTPS.
Several brands, one account
Run 3 domains on Growth or 50 on Ultimate side by side, and pick which domain each link uses.
Change the destination later
Edit where a branded link points after it has been printed or published. The link your audience already has stays the same.
Every click recorded
Each click on a branded link records country, device, browser, operating system, referrer and UTM parameters.
Routing by device
Send iPhones to the App Store, Android phones to Google Play and desktops to your site, all from one branded link.
Trackable QR codes
Generate a QR code for a link in your own colours and with your logo; scans are counted separately from ordinary clicks.
Use cases
Where branded links pay off
Social bios and captions
A short link with your name on it reads as part of the brand, not as a detour through someone else’s domain.
Email and text messages
Recipients and filters see a domain you own. Shared shortener domains are the ones spammers use most, and some filters treat them with suspicion.
Print, packaging and signage
A short, readable back-half is easy to type from a flyer or a box, and the destination can change after the print run.
Podcasts, video and radio
yourbrand.com/show is a link people can remember after hearing it once.
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Pick a subdomain
Choose a short subdomain of a domain you already own, such as go.yourbrand.com or link.yourbrand.com. A subdomain leaves your main website and email untouched.
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Add a CNAME record
At your DNS provider, create a CNAME record for that subdomain pointing at custom.letl.ink.
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Verify the domain
Add the domain in Letlink and verify it. The SSL certificate is issued automatically once the DNS record resolves.
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Create the link
Paste the destination URL, choose your domain and type the back-half you want. The branded short link works straight away.
Pricing
Letlink plans and limits
Start free with no card. Paying yearly takes 20% off every paid plan.
| Plan | Free | Solo | Growth Most popular | Ultimate |
|---|---|---|---|---|
| Price per month | $0 | $3.90 | $8.90 | $39.90 |
| Active links | 1,000 | 3,000 | 8,000 | 15,000 |
| Tracked clicks a month | 1,000 | 5,000 | 100,000 | Unlimited |
| Custom domains | — | 1 | 3 | 50 |
| Team members | 1 | 1 | 5 | 50 |
| Click history | 7 days | 30 days | 365 days | Unlimited |
FAQ
Branded link shortener: questions and answers
Anything else? Talk to us — or read the help center.
What is a branded link shortener?
A branded link shortener is a URL shortener that creates short links on your own domain — go.yourbrand.com/offer instead of a generic shortener domain. The link shows who it comes from, can use a readable back-half, and still records every click. Letlink supports branded domains from the Solo plan at $3.90 a month.
Do I need to buy a new domain?
No. Most teams use a subdomain of the domain they already own, such as go.yourbrand.com, which leaves the main website and email untouched. If you prefer a separate short domain, register one and use a subdomain of it the same way.
How long does a custom domain take to set up?
Adding the CNAME record takes a minute. Once the record resolves — usually within minutes, occasionally a few hours depending on your DNS provider — you verify it in Letlink and the SSL certificate is issued automatically, typically within a few minutes.
Are branded short links better than generic ones?
For anything sent to customers, usually yes. A branded link tells people who sent it before they click, can carry a readable back-half such as /spring, and avoids the shared shortener domains that spammers also use. The click analytics and routing are the same either way.
Can I change a branded link after sharing it?
Yes. You can edit a link’s destination at any time from the dashboard or the API while the short link stays the same. Letlink redirects with a temporary (302) status, so browsers do not cache the old destination.
Which plan includes custom domains?
Custom domains are included from the Solo plan: Solo runs 1 domain at $3.90 a month, Growth 3 at $8.90 and Ultimate 50 at $39.90. The free plan uses short links on letl.ink.
Get started
Shorten your first link in under a minute.
The free plan needs no credit card and has no trial clock. Upgrade when you need your own domain, more links or your team.