Link tracking

Link shortener with analytics that records the whole click

Letlink is a URL shortener with built-in click tracking. Every time someone opens one of your short links, it records where they are, which device and browser they use, where they came from and which campaign sent them — and shows it in a live dashboard.

Short answer

A link shortener with analytics records data about each click on a short link before redirecting the visitor. Letlink captures the time, country, device type, brand and model, operating system, browser, referrer, UTM parameters and split-test variation of every click, works out unique and returning visitors and hour-of-day patterns, and leaves bots out of the count — on every plan, including the free one.

At a glance

Recorded per click
Time, country, device, brand, model, OS, browser, referrer, UTM, variation
Free plan
1,000 tracked clicks a month, no card
Bots
Never counted as clicks
Export
CSV on every plan, REST API from Growth
Integrations
GA4, Meta, Segment, Mixpanel, PostHog and 16 more

Features

What Letlink tracks on every click

Where

Country for every visit, with top-country breakdowns and a map, so you see which markets a campaign reached.

On what

Device type, brand and model, operating system and browser, parsed from each visit automatically.

From where

The referring site and traffic channel, so a click from Instagram, a newsletter or a search result is labelled as such.

Which campaign

UTM source, medium and campaign on every link, reported side by side so channels can be compared on the same terms.

Who is new

Unique and returning visitors worked out per link, so ten clicks from one person are not reported as ten people.

When

Real-time click counts, daily trends, and hour-of-day and day-of-week patterns that show when your audience actually clicks.

Which version

The split-test variation served on every click, with each destination’s real share of traffic against the share you set.

Scan or click

QR code scans are recorded as their own variation, so print and on-screen traffic stay separate.

Use cases

Get the data wherever you report

CSV export

Download clicks for one link or the whole workspace on every plan, ready for a spreadsheet.

Google Analytics 4

Send each click to GA4 server-side from the Solo plan, so short-link traffic appears next to the rest of your site.

Webhooks and the REST API

Receive an event on every click and pull analytics and visit feeds by API on Growth and Ultimate.

Product analytics and ads

Deliver clicks to Meta Conversions API, Segment, Mixpanel, PostHog, Amplitude, Plausible or Matomo.

Claude and ChatGPT

Ask questions about your link data in plain language through the Letlink MCP server on Ultimate.

Step by step

How to track clicks on a link

  1. Create a free account

    Sign up for Letlink — no credit card. The free plan tracks 1,000 links and 1,000 clicks a month.

  2. Shorten the URL

    Paste the long URL into the link builder, choose a short code and add UTM source, medium and campaign if you want campaign reporting.

  3. Share the short link

    Use the short link wherever you would have used the long one — email, social posts, ads, print or a QR code.

  4. Open the analytics

    Open the link in the dashboard to see clicks arrive in real time, broken down by country, device, browser, referrer and campaign.

Pricing

Letlink plans and limits

Start free with no card. Paying yearly takes 20% off every paid plan.

Full plan comparison
Letlink plans and limits
Plan Free Solo Growth Most popular Ultimate
Price per month $0 $3.90 $8.90 $39.90
Active links 1,000 3,000 8,000 15,000
Tracked clicks a month 1,000 5,000 100,000 Unlimited
Custom domains — 1 3 50
Team members 1 1 5 50
Click history 7 days 30 days 365 days Unlimited

FAQ

Link shortener with analytics: questions and answers

Anything else? Talk to us — or read the help center.

How do I track clicks on a link?

Shorten it with a link shortener that records analytics, then share the short link instead of the original. With Letlink, paste the URL into the link builder, share the short link it gives you, and every click appears in the dashboard with its country, device, browser, referrer and campaign. The free plan covers 1,000 links and 1,000 tracked clicks a month.

What data does a link tracker collect?

Letlink records the time of each click, country, device type, brand and model, operating system, browser, referrer, the UTM parameters on the link and the split-test variation served. From those it works out unique and returning visitors, traffic channel, and the hour and weekday traffic arrives.

Are bot clicks counted?

No. Bots and crawlers are never counted as tracked clicks. By default they are also refused before reaching the destination, on every plan; you can turn Block bots off if you want link previews in chat apps.

Can I see who clicked my link?

You see what clicked, not who: location, device, browser, referrer and campaign for each visit, plus unique visitor counts. Letlink does not identify individual people, build advertising profiles or sell visitor data.

Can I send link clicks to Google Analytics 4?

Yes, from the Solo plan. Letlink sends each recorded click to GA4 server-side, so it arrives even when the visitor blocks scripts. Growth and Ultimate add Meta Conversions API, Segment, Mixpanel, PostHog, Amplitude, Plausible, Matomo and webhooks.

How long is click data kept?

Click history is kept for 7 days on Free, 30 days on Solo, a year on Growth and indefinitely on Ultimate. Clicks older than the window are deleted, and CSV exports and API date ranges follow the same window.

Is link tracking free?

Yes. The Letlink free plan needs no credit card and has no trial clock: 1,000 tracked links, 1,000 tracked clicks a month and 7 days of history, with country, device, browser, referrer and UTM analytics on all of them. Paid plans start at $3.90 a month.

Get started

Shorten your first link in under a minute.

The free plan needs no credit card and has no trial clock. Upgrade when you need your own domain, more links or your team.