Letlink vs Rebrandly

Rebrandly built its product around branded links and managing a lot of domains at once. Letlink takes a narrower line: every click recorded in full, routing rules on a single short code, and a price that starts at nothing and stays small.

Short answer

Letlink is the better fit if you want routing and measurement at a small-team price: device routing comes with its $3.90 Solo plan, where Rebrandly's pricing page puts traffic routing on Professional at $32 a month, and webhooks cost $8.90 on Letlink against $32. Its free plan also records 1,000 clicks a month to Rebrandly's 100. Rebrandly is the stronger choice for managing many branded domains.

Figures checked against Rebrandly’s pricing page on 13 August 2026

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Pricing

How much does Rebrandly cost compared with Letlink?

What you pay on each side for the things people most often switch over — cheapest plan first, in US dollars.

The cheapest paid plan

Letlink: $3.90 a month (Solo)
Rebrandly: $11 a month, or $8 billed annually (Essentials)

Device or traffic routing

Letlink: $3.90 a month (Solo)
Rebrandly: $32 a month (Professional)

Webhooks

Letlink: $8.90 a month (Growth)
Rebrandly: $32 a month (Professional)

Clicks tracked on the free plan

Letlink: 1,000 a month
Rebrandly: 100

Side by side

Letlink vs Rebrandly: feature comparison

The points people tell us they moved over — not a full audit of either product. Every figure in the Rebrandly column was read off their own pricing page on 13 August 2026, and pricing moves, so check theirs before you decide.

Letlink compared with Rebrandly
Feature	Letlink	Rebrandly
Entry paid plan	$3.90 a month, or $3.12 billed yearly (Solo)	$11 a month, or $8 billed annually (Essentials)
Device-aware routing from a single link	Yes, from $3.90 a month (Solo) — iOS, Android and desktop split from one short code	Traffic routing from Professional, $32 a month; mobile deep linking from Growth, $99
Link variations and split testing	Yes, on every plan including Free	Not listed on their pricing page
Country analytics	Country on every plan, including Free	Not listed on their pricing page
REST API	Yes, from $8.90 a month (Growth)	Not listed on Essentials
Webhooks	Yes, from $8.90 a month (Growth)	1 on Professional, $32 a month; 5 on Growth
MCP / AI assistant access	MCP server, Claude and ChatGPT on Ultimate	Not listed on their pricing page
Data retention on the entry paid plan	30 days on Solo, 1 year on Growth, unlimited on Ultimate	10,000 clicks a month of engagement data on Essentials

Fair play

Letlink or Rebrandly: which should you choose?

Choose Letlink if…

You want device routing without moving up to a $32-a-month plan.
You want your free plan to record more than 100 clicks — Letlink's records 1,000 a month.
You want the country of every click on every plan, Free included.
You split-test destinations and want every variation reported separately.
You want webhooks and a REST API from $8.90 a month.
You want Claude or ChatGPT to query your link data through an MCP server.

Start free

Choose Rebrandly if…

You run many brands or clients across many domains and need deep domain management.
You want link galleries and workspaces built around branded links.

Their higher tiers go deep on domain management, link galleries and workspaces. If you are running many brands or clients across many domains, that is their home ground.

Visit Rebrandly

Switching

How to switch from Rebrandly to Letlink

Links on your own domain can move with you, back-halves and all. Links on Rebrandly’s own short domain belong to Rebrandly and stay there.

Create a free account

No card and no trial clock — 1,000 links and 1,000 tracked clicks a month to try routing and split testing on.
List the links you want to keep

Note each back-half and destination from Rebrandly, so nothing is left behind when the domain moves.
Point your domain at Letlink

Add a CNAME record pointing at custom.letl.ink and verify it in the dashboard. The SSL certificate is issued and renewed for you. Custom domains come with Solo and up.
Recreate the links, same back-halves

Straight after verifying, so the gap is short — one by one in the dashboard, or up to 50 per request with the bulk API on Growth and Ultimate. Every published link on your domain now resolves through Letlink.

Step-by-step guides live in the Help Center.

FAQ

Letlink vs Rebrandly: frequently asked questions

Anything else? Ask us — we answer comparison questions ourselves.

Is Letlink cheaper than Rebrandly?

Yes — its paid plans start lower, and routing and webhooks cost far less. Letlink's cheapest paid plan is $3.90 a month against $11 a month, or $8 billed annually, for Rebrandly Essentials. Device routing starts at $3.90 a month on Letlink and traffic routing at $32 a month on Rebrandly Professional, and webhooks start at $8.90 on Letlink against $32 on Rebrandly.

How many clicks does Rebrandly's free plan track?

Rebrandly's free plan tracks 100 clicks, according to its pricing page on 13 August 2026. Letlink's free plan tracks 1,000 clicks a month — ten times as many — with country, device, browser, referrer and UTM data on every click.

Which Rebrandly plan includes traffic routing?

Rebrandly lists traffic routing from its Professional plan at $32 a month, and mobile deep linking from Growth at $99 a month. Letlink includes device-aware routing — iOS, Android and desktop from a single short code — on its Solo plan at $3.90 a month.

Can I A/B test links with Letlink?

Yes, on every plan including Free. One Letlink short link holds up to eight weighted destinations, every click is tagged with the variation it was served, and each variation is reported separately. Rebrandly's pricing page does not list link split testing.

Can I use my own domain on Letlink like on Rebrandly?

Yes. Point a CNAME record at custom.letl.ink, verify it in the dashboard, and Letlink issues and renews the SSL certificate. Solo includes one custom domain, Growth three and Ultimate fifty.

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