The best Rebrandly alternatives in 2026
Looking for a Rebrandly alternative? Here are 5 tools worth comparing, each with the figures from its own pricing page and a plain line on who it suits.
Short answer
For small teams that want routing and measurement it is Letlink: device routing from $3.90 a month instead of $32, webhooks from $8.90, and a free plan that tracks 1,000 clicks a month instead of 100. Among the others, Bitly is best for enterprise teams buying through procurement, Dub for partner and affiliate programmes at scale, Short.io for a broad branded-link feature set and TinyURL for the quickest possible one-off short link.
Figures checked against each vendor’s own pricing page on
We make Letlink, so it is listed first. Every other entry uses only what that vendor’s pricing page states.
At a glance
Rebrandly alternatives compared
The same four questions for every option, with Rebrandly at the bottom for reference.
| Alternative | Best for | Entry paid plan | Link variations and split testing | Webhooks | MCP / AI assistant access |
|---|---|---|---|---|---|
| 1. Letlink | Routing, split testing and full click data on a small budget | $3.90 a month, or $3.12 billed yearly (Solo) | Yes, on every plan including Free | Yes, from $8.90 a month (Growth) | MCP server, Claude and ChatGPT on Ultimate |
| 2. Bitly | Enterprise teams buying through procurement | $10 a month, billed annually (Core) | Not listed on their pricing page | Premium and above, $199 a month | Not listed on their pricing page |
| 3. Dub | Partner and affiliate programmes at scale | $90 a month (Business) | Yes — A/B testing on every plan | Yes, on every plan | Not listed on their pricing page |
| 4. Short.io | A broad branded-link feature set | $5 a month (Hobby) | Yes — A/B testing on paid plans | Not listed on their pricing page | Not listed on their pricing page |
| 5. TinyURL | The quickest possible one-off short link | $9 a month, $108 a year (Pro) | Not listed on their pricing page | Not listed on their pricing page | Not listed on their pricing page |
| Rebrandly For reference | Agencies managing many branded domains | $11 a month, or $8 billed annually (Essentials) | Not listed on their pricing page | 1 on Professional, $32 a month; 5 on Growth | Not listed on their pricing page |
Why switch
Why people look for a Rebrandly alternative
Letlink is the better fit if you want routing and measurement at a small-team price: device routing comes with its $3.90 Solo plan, where Rebrandly's pricing page puts traffic routing on Professional at $32 a month, and webhooks cost $8.90 on Letlink against $32. Its free plan also records 1,000 clicks a month to Rebrandly's 100. Rebrandly is the stronger choice for managing many branded domains.
- You want device routing without moving up to a $32-a-month plan.
- You want your free plan to record more than 100 clicks — Letlink's records 1,000 a month.
- You want the country of every click on every plan, Free included.
- You split-test destinations and want every variation reported separately.
- You want webhooks and a REST API from $8.90 a month.
- You want Claude or ChatGPT to query your link data through an MCP server.
Still worth staying?
Their higher tiers go deep on domain management, link galleries and workspaces. If you are running many brands or clients across many domains, that is their home ground.
The list
The 5 best alternatives to Rebrandly
-
1. Letlink
— best for routing, split testing and full click data on a small budget
Letlink records every click in full — country, device, brand, browser, operating system, referrer, campaign and variation — splits iOS, Android and desktop visitors from one short code, and runs weighted split tests behind a single link. It starts free and paid plans start at $3.90 a month.
- Entry paid plan
- $3.90 a month, or $3.12 billed yearly (Solo)
- Link variations and split testing
- Yes, on every plan including Free
- Webhooks
- Yes, from $8.90 a month (Growth)
- MCP / AI assistant access
- MCP server, Claude and ChatGPT on Ultimate
-
2. Bitly
— best for enterprise teams buying through procurement
Bitly is the name most people reach for first. It is a broad link-management platform with a long history and a large enterprise business behind it.
- Entry paid plan
- $10 a month, billed annually (Core)
- Link variations and split testing
- Not listed on their pricing page
- Webhooks
- Premium and above, $199 a month
- MCP / AI assistant access
- Not listed on their pricing page
-
3. Dub
— best for partner and affiliate programmes at scale
Dub is a link platform with a strong developer following, now priced for teams running partner and affiliate programmes rather than individual marketers.
- Entry paid plan
- $90 a month (Business)
- Link variations and split testing
- Yes — A/B testing on every plan
- Webhooks
- Yes, on every plan
- MCP / AI assistant access
- Not listed on their pricing page
-
4. Short.io
— best for a broad branded-link feature set
Short.io is a well-established branded-link product with a wide feature set and pricing organised around domains and clicks.
- Entry paid plan
- $5 a month (Hobby)
- Link variations and split testing
- Yes — A/B testing on paid plans
- Webhooks
- Not listed on their pricing page
- MCP / AI assistant access
- Not listed on their pricing page
-
5. TinyURL
— best for the quickest possible one-off short link
TinyURL has been shortening links for longer than almost anyone, and it is hard to beat for a link you need in five seconds.
- Entry paid plan
- $9 a month, $108 a year (Pro)
- Link variations and split testing
- Not listed on their pricing page
- Webhooks
- Not listed on their pricing page
- MCP / AI assistant access
- Not listed on their pricing page
FAQ
Rebrandly alternatives: frequently asked questions
Anything else? Ask us — we answer comparison questions ourselves.
What is the best alternative to Rebrandly?
For small teams that want routing and measurement it is Letlink: device routing from $3.90 a month instead of $32, webhooks from $8.90, and a free plan that tracks 1,000 clicks a month instead of 100. Among the others, Bitly is best for enterprise teams buying through procurement, Dub for partner and affiliate programmes at scale, Short.io for a broad branded-link feature set and TinyURL for the quickest possible one-off short link.
What is the cheapest alternative to Rebrandly?
Of the tools compared here, Letlink has the lowest-priced paid plan, at $3.90 a month ($3.12 billed yearly). It is followed by Short.io at $5 a month, TinyURL at $9 a month, Bitly at $10 a month billed annually and Dub at $90 a month. For comparison, Rebrandly starts at $8 a month billed annually ($11 monthly). Figures are taken from each vendor's own pricing page.
Is there a free alternative to Rebrandly?
Yes. Letlink's free plan has no time limit and needs no card: 1,000 tracked links and 1,000 tracked clicks a month, split testing included, with country, device, browser, referrer and UTM data on every click. Of the tools compared here, it is the only one whose pricing page lists split testing on a free plan.
How does Letlink compare with Rebrandly?
Letlink is the better fit if you want routing and measurement at a small-team price: device routing comes with its $3.90 Solo plan, where Rebrandly's pricing page puts traffic routing on Professional at $32 a month, and webhooks cost $8.90 on Letlink against $32. Its free plan also records 1,000 clicks a month to Rebrandly's 100. Rebrandly is the stronger choice for managing many branded domains.
Keep looking
More comparisons
Try the first one on the list. It is free.
Five links and a thousand clicks a month, split testing included, no card. If it is not the Rebrandly alternative you wanted, you have lost a minute.