Analytics & data
Retention and monthly click caps
How long click rows live, the 3-day purge grace, and what “tracked clicks” means.
Retention
Click rows older than the plan window are deleted by a nightly job: 7 days on Free, 30 on Solo, 365 on Growth, never on Ultimate. A 3-day grace is added on top of the window so an upgrade the morning after a purge does not immediately lose the last days of the old plan.
The API applies the same floor: start_date on GET /api/v1/links cannot read further back than the workspace is allowed to keep.
Monthly tracked clicks
Free 1,000 · Solo 5,000 · Growth 100,000 · Ultimate unlimited, counted on the calendar month in UTC. This is a recording cap, not a redirect cap. Visitors always reach the destination (unless a per-device visit limit returns 429, or a country access rule turns them away).
Side effects that depend on a stored click — webhooks, GA4 link_click, Slack messages, geo lookup — only run when the click was written. Past the cap, automations go quiet until next month.