Links & destinations
Standard and UTM links
The two link types on every plan, including how UTM tags are stored and shown.
Standard URL (direct) and Link with UTM (utm) are available on Free. Both send the visitor to a single destination, unless you add a split test.
Standard URL
Paste any allowed https:// destination. Optional title and custom short code work the same as every other type. Use this when you do not need campaign tags baked into the stored metadata.
Link with UTM
Same redirect, plus utm_source, utm_medium, and utm_campaign fields. Letlink stores those values on the link and includes them on webhook payloads, Zapier visits, and the in-app stats page. They are not rewritten onto the destination unless you also put them in the URL you pasted.
Split tests on both types
You can attach two to eight named destinations with weights. The canonical destination stays on the link for display and as a fallback; each click is tagged with the variation that was actually served. See Split testing for the ?vr= override.