Integrations

Segment

Send clicks into Segment as a Link Clicked track call and fan them out to every downstream destination.

Connecting Segment forwards every recorded Letlink click to your Segment HTTP API source as a Link Clicked track call. From there Segment routes it to whatever destinations you have enabled — a warehouse, Mixpanel, Amplitude, an ad platform — without you wiring each one up separately. Available on Growth and Ultimate.

Create the source

  1. In Segment, go to Connections → Sources → Add Source and choose HTTP API.
  2. Open the source, then Settings → API Keys, and copy the write key.
  3. Note whether your workspace is hosted in the US or the EU — the endpoints differ.

Connect it to Letlink

  1. Open Integrations → Segment. Owners and admins only.
  2. Paste the write key, pick your region, and save.
  3. Press Send test event and watch the source debugger in Segment.

Event shape

Event name Link Clicked. The visitor is identified by anonymousId, derived from the same device fingerprint the analytics dashboard uses, so repeat clicks from one device group together. Properties include short_code, short_url, destination_url, link_type, variation, referrer, browser, os, device_type, country, and the UTM values.

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