Integrations
Mixpanel
Track short-link clicks as Mixpanel events with full device and campaign context.
The Mixpanel integration sends every recorded Letlink click to Mixpanel as a Link Clicked event via the server-side /track endpoint. Available on Growth and Ultimate.
Connect it
- In Mixpanel, open Settings → Project Settings → Access Keys and copy the project token.
- Open Integrations → Mixpanel in Letlink. Owners and admins only.
- Paste the token, choose the data residency that matches your project (US, EU or India), and save.
- Press Send test event, then check Events in Mixpanel.
Event shape
Event Link Clicked, with distinct_id set from the visitor device fingerprint, $insert_id set to click-<id> so retries never double-count, and $browser, $os and ip populated. Link properties (short_code, destination_url, variation, UTM values) arrive as event properties.