Smart link types

Free workspaces can create Standard URL and Link with UTM only. Solo, Growth, and Ultimate unlock four extra types that pick a destination from the visitor's device.

App Store URL

Provide an iOS App Store URL and a Google Play URL (plus optional store campaign tags). iPhone and iPad visitors go to the App Store listing; Android visitors go to Play. Other clients fall back to the iOS URL unless you set a desktop fallback in metadata where the form offers it.

Instagram profile

Enter the Instagram username. Letlink builds the profile URL for you. Webhook payloads include instagram_username so automations do not have to parse the path.

Mobile platform-aware

Separate iOS, Android, and desktop destinations behind one short code. Use this when the three sites are not store listings — for example a TestFlight page, an APK site you control, and a marketing homepage.

Device-aware (desktop / mobile)

Two destinations: one for phones and tablets, one for everything else. Simpler than the three-way mobile type when you only need “small screen vs large screen.”

Create these from the dashboard or via POST /api/v1/links with type set to appstore, instagram, mobile, or device. The API returns an error if the workspace is still on Free.