Log in Start free

UTM Generator
tag every campaign link

Add UTM parameters to any link so Google Analytics and other tools know exactly which campaign, channel and post sent each visitor. Everything runs in your browser.

  • Free
  • No sign-up
  • Presets for social, email and ads
  • Keeps your existing query string
  • Lowercase and spaces cleaned up

Presets

Shorten and track this link

A short link hides the long UTM string and counts every click.

Runs entirely in your browser — nothing you enter is sent to us.

How it works

How to use the UTM Generator

  1. Paste the page URL

    Enter the address of the page people should land on, with or without https://.

  2. Fill in the campaign fields

    Source, medium and campaign are the three that matter; pick a preset to fill the first two.

  3. Copy the tagged link

    Copy the finished URL, or shorten it so the long UTM string never shows.

FAQ

UTM Generator: questions and answers

Something else? Ask us.

What are UTM parameters?

UTM parameters are tags added to the end of a URL — utm_source, utm_medium, utm_campaign, utm_term and utm_content. Analytics tools read them when someone arrives, so the visit is credited to the right campaign instead of showing up as direct or referral traffic.

Which UTM parameters are required?

Google Analytics needs utm_source to attribute a visit; utm_medium and utm_campaign are strongly recommended so reports group traffic properly. utm_term and utm_content are optional and used for keywords and to tell apart ads or links in the same campaign.

Should UTM values be lowercase?

Yes. UTM values are case-sensitive, so “Facebook” and “facebook” show up as two different sources. This generator lowercases values and replaces spaces by default to keep your reports clean.

Do UTM parameters affect SEO?

No, as long as you use them on links you share in campaigns, not on your own internal links. Search engines treat tagged URLs as duplicates of the canonical page.

More free tools

Other tools you might need

All free tools
Redirect Checker Follow a URL’s redirect chain: each hop, status code and time. Link Analyzer Redirects, title, meta tags, Open Graph, HTTPS, speed and indexability. URL Expander Unshorten any short link and see its destination before you click. URL Encoder and Decoder Percent-encode or decode text and URLs, right in your browser. Slug Generator Turn any title into a clean, SEO-friendly URL slug. QR Code Generator QR codes with your logo, colors and frame. No sign-up, no watermark, never expire.

Short links that know every click

Letlink shortens your links, keeps your UTM tags and records each click by country, device, browser and referrer. The free plan needs no card.

Create a free account Back to the tool

Last updated by the Letlink team.