Integrations
Pinterest Conversions API
Send server-side click events to Pinterest Ads, with the epik click ID attached when the click came from a Pinterest ad.
The Pinterest integration sends every recorded click to your ad account server-side, as a link_click custom event. Available on Growth and Ultimate.
What you need
- Your ad account ID.
- A conversion token, generated in Ads Manager under Conversions.
Connect it to Letlink
- Open Integrations → Pinterest Conversions API. Owners and admins only.
- Paste the ad account ID and conversion token.
- Set Delivery mode to Test events only, save, and press Send test event. The event appears under Conversions → Test events.
- Switch Delivery mode back to Live events when you are happy. Test events never reach your reports.
What we send
One event per recorded click: event_name link_click, action_source web, a stable event_id (click-<id>), the short URL as event_source_url, and the visitor IP, user agent and click_id in user_data.
How clicks are matched to your ads
Pinterest adds epik to the URL of an ad click. When your ad points straight at a short link, Letlink reads it from the request and sends it as click_id. Pinterest allows up to 15 custom event types per advertiser, and link_click uses one of them.