Integrations
Reddit Conversions API
Send server-side click events to Reddit Ads, with the rdt_cid click ID attached when the click came from a Reddit ad.
The Reddit integration sends every recorded click to your Reddit pixel server-side, as a LinkClicked custom event. Available on Growth and Ultimate.
What you need
- Your pixel ID from Events Manager in Reddit Ads Manager.
- A conversion access token, generated under Conversions API in Events Manager.
Connect it to Letlink
- Open Integrations → Reddit Conversions API. Owners and admins only.
- Paste the pixel ID and access token, then save.
- Optionally paste a test ID from Event testing and press Send test event.
- Clear the test ID once you are happy, so production events are not flagged as test traffic.
What we send
One event per recorded click: tracking_type CUSTOM with the name LinkClicked, action_source WEBSITE, the time in milliseconds, the short URL as event_source_url, the visitor IP and user agent, click_id when there is one, and a stable conversion_id (click-<id>).
How clicks are matched to your ads
Reddit adds rdt_cid to the URL of an ad click. When your ad points straight at a short link, Letlink reads it from the request and sends it as click_id.