Analytics & data
Revenue, ROAS and campaigns
See revenue, EPC, ROAS, ROI and profit per link and per campaign, in every currency you sell in.
Once conversions come in, the Conversions page and each link's stats show what your links earn.
The numbers
- Conversions and conversion rate — approved conversions, and their share of clicks.
- Revenue — approved conversions minus refunds. Pending and declined conversions are shown apart.
- EPC — earnings per click: revenue divided by clicks.
- ROAS — revenue divided by ad spend. ROI — profit as a percentage of ad spend.
- Net profit — revenue minus ad spend. Cost per conversion — ad spend divided by conversions.
Amounts stay in the currency they were reported in: a campaign that sells in dollars and euros shows both totals side by side. Nothing is converted, so the numbers match your shop and your bank.
Campaigns
A campaign groups links — every ad, post and email of a launch, say — and can carry its ad spend in one or more currencies. Its report adds up the clicks, conversions and revenue of its links and compares them with the spend. Ad spend is the campaign's running total, so ROAS and profit are most meaningful over All time.
Create campaigns on the Conversions page, pick the campaign in the link editor, or use POST /api/v1/campaigns and the save_campaign MCP tool.
Export
Download every conversion as CSV from the Conversions page or a link's stats, or read reports through GET /api/v1/revenue and GET /api/v1/campaigns/{id}/report. Daily series are included for charts.