Trackable QR codes

QR code tracking that counts every scan

Letlink makes dynamic QR codes for your short links: every scan passes through Letlink first, is recorded as a click tagged `qr`, and then lands on whatever destination the link has today.

Short answer

QR code tracking means the code encodes a short redirect URL instead of the final page, so each scan can be recorded before the visitor is sent on. In Letlink every QR code has its own letl.ink/q/… address tied to a short link; a scan is stored as a click with the variation `qr`, with its time, country, device, operating system and browser, and the link’s destination can be changed after printing. Free includes 3 tracked QR codes, Solo 200 at $3.90 a month, Growth 1,000 and Ultimate unlimited.

At a glance

Tracked QR codes
3 Free, 200 Solo, 1,000 Growth, unlimited Ultimate
Each scan recorded as
A click with the variation `qr`
Downloads
PNG or SVG, up to 2,048 px
Scan history
7 days Free, 30 days Solo, 1 year Growth, unlimited Ultimate
Tracked clicks incl. scans
1,000 a month Free, 10,000 on Solo

Features

How QR scan tracking works in Letlink

A code with its own address

Each QR code encodes its own unguessable https://letl.ink/q/… URL, not the short link itself. On a link that uses your custom domain, the code encodes that domain instead.

Scans kept apart from clicks

Every scan is recorded with the variation `qr`, so a link’s stats page shows QR scans and their share of the total next to the clicks from emails, posts and ads — without a second short code.

Change the destination after printing

The code points at a short link, and the short link points at your page. Edit the link’s destination and every printed copy follows; the pattern on paper never changes.

Where scans happen

Country for each scan from an IP lookup, with top-country breakdowns. VPNs and mobile carriers can show the network’s exit rather than the person’s location.

Which phones scan

Device type, brand and model, operating system and browser for every scan, so you can see the iPhone and Android split of a poster or a package.

When people scan

The When people click card names the busiest hour and weekday above two histograms, and the daily trend shows the peak day of a print campaign.

Bots left out

Crawlers and preview fetchers are never counted as scans. With Block bots on, the default, they never reach your destination either.

Your colours and logo

Set the code and background colours (dark on light, with a contrast check) and upload a PNG, JPEG or WebP logo under 2 MB; error correction is raised automatically when a logo is added.

Use cases

What scan tracking tells you

Whether print is working at all

A flyer, poster or box insert finally has a number next to it: how many scans, on which days, and what share of the link’s traffic came from paper.

Which placement earns its cost

Give each placement its own link and code, then compare scan counts side by side in the workspace Analytics table.

When to staff or post

Hour-of-day and weekday patterns show when people actually stop and scan, which is useful for events, shop windows and trade stands.

Fixing a mistake after the print run

A typo in the destination or a page that moved is a link edit, not a reprint.

Step by step

How to track QR code scans

  1. Create a short link

    In the link builder, paste the page the code should open and save. A free account works; no card is needed.

  2. Generate the QR code

    Open the link and generate a QR code from its page. Choose colours and add your logo if you want one.

  3. Download and test

    Download a PNG for screens or an SVG for print, then scan the printed proof with an iPhone and an Android phone before the run.

  4. Read the scans

    Open the link’s stats page: QR scans appear with their share of total clicks, and you can filter the `qr` variation in CSV exports.

Pricing

Letlink plans and limits

Start free with no card. Paying yearly takes 20% off every paid plan.

Full plan comparison
Letlink plans and limits
Plan Free Solo Growth Most popular Ultimate
Price per month $0 $3.90 $8.90 $39.90
Active links 1,000 3,000 8,000 15,000
Tracked clicks a month 1,000 10,000 100,000 Unlimited
Custom domains — 1 3 50
Team members 1 1 5 50
Click history 7 days 30 days 365 days Unlimited

Mobile app

Your links, in your pocket.

Create short links, watch clicks arrive live and design QR codes from your phone. Free on iPhone, iPad and Android.

  • Live click analytics
  • Smart links and QR codes
  • In sync with your dashboard

FAQ

QR code tracking: questions and answers

Anything else? Talk to us — or read the help center.

How does QR code tracking work?

A trackable QR code encodes a short redirect URL rather than the final page. When a phone scans it, Letlink records the scan as a click — time, country, device, operating system, browser — tags it with the variation `qr`, and then redirects to the link’s current destination. The free plan includes 3 tracked QR codes.

What is the difference between a static and a dynamic QR code?

A static QR code stores its content in the pattern itself, so it cannot be edited or counted. A dynamic QR code stores a short redirect URL, so you can change the destination at any time and see every scan. Letlink QR codes attached to short links are dynamic; the separate free generator at /free-qr-code-generator makes static ones.

Can I change where a QR code points after it is printed?

Yes. The code points at a Letlink short link, so editing that link’s destination changes where every printed copy goes. Do not archive the link or delete the QR code while copies are in circulation: either makes the printed code stop resolving.

How many QR codes can I track?

Free includes 3 QR codes, Solo 200 at $3.90 a month, Growth 1,000 at $8.90 and Ultimate unlimited at $39.90. Each short link has one QR code, and deleting a code frees its slot. Scans count toward the plan’s tracked clicks: 1,000 a month on Free, 10,000 on Solo, 100,000 on Growth and unlimited on Ultimate.

Can I tell QR scans apart from ordinary clicks?

Yes. Scans arrive through the code’s own /q/… address and are recorded with the variation `qr`. A link’s stats page shows QR scans and their share of the link’s total, and CSV exports carry the variation column so you can filter them.

Does QR code tracking show who scanned the code?

No. Letlink records what scanned — country, device, operating system and browser — not who. It does not identify people, set cookies on the redirect or sell visitor data. Unique visitors are counted by a hash of IP address and user agent, so treat them as directional.

What happens when I run out of tracked clicks?

Codes keep working. Past the monthly tracked-click allowance, scans still redirect but are not recorded until the next calendar month. Ultimate has no monthly cap.

Get started

Shorten your first link in under a minute.

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