How-to · Outlook
Outlook lets you put any address behind link text, so a Letlink short link records every click on it. This guide covers inserting the link in Outlook and what Microsoft’s Safe Links does to it on the way.
Short answer
To track clicks in Outlook, insert a tracked short link instead of the plain URL: select the link text, choose Insert > Link (or press Ctrl+K, ⌘+K on a Mac), paste the Letlink short link and confirm. Each click is recorded with country, device, browser and time. In organisations using Microsoft Defender for Office 365, Safe Links may rewrite and scan the link before and when it is clicked; Letlink never counts bots as clicks, and refuses common automated clients by default. Free covers 1,000 tracked clicks a month; Solo at $3.90 adds Teams alerts and your own domain.
Features
In organisations with Microsoft Defender for Office 365, Safe Links can rewrite links in incoming mail to a safelinks.protection.outlook.com address and check them when clicked. The reader is still sent on to your short link.
Microsoft documents that Safe Links scans URLs before a message is delivered and can test unknown links in the background. Those checks are automated, not readers.
Bots and crawlers are never counted as tracked clicks in Letlink. With Block bots on — the default — common automated clients get a 403 instead of the destination.
Outlook shows the original URL when a reader hovers over a Safe Links-wrapped link. A short link on your own domain, from Solo, makes that address recognisable.
On Solo, connect a Teams channel through an incoming webhook and get a card for every recorded click on the links you send.
Edit the short link’s destination in Letlink and the link already sitting in Outlook inboxes goes to the new page.
Use cases
A short link to a quote, a contract page or a shared file, with a Teams alert when it is first opened.
One tagged link per all-staff email shows how many people opened the policy, survey or intranet page it points to.
A short link in the Outlook signature to your booking page or latest offer, counted across every email you send.
In Letlink, open Create link, paste the destination and save. Choose Link with UTM with source outlook and medium email if you want the clicks labelled as email.
Write the message in Outlook and select the words or picture that should carry the link.
On the ribbon choose Insert > Link, or right-click the selection and choose Link, or press Ctrl+K (⌘+K in Outlook for Mac). Paste the short URL as the address and confirm.
Send the email to yourself and click the link. In a Safe Links organisation, hovering shows the original address; the click still reaches your short link and appears on its stats page.
Open the link’s stats page for each click’s time, country, device and browser, or connect Microsoft Teams on Solo for a card on every click.
Pricing
Start free with no card. Paying yearly takes 20% off every paid plan.
| Plan | Free | Solo | Growth Most popular | Ultimate |
|---|---|---|---|---|
| Price per month | $0 | $3.90 | $8.90 | $39.90 |
| Active links | 1,000 | 3,000 | 8,000 | 15,000 |
| Tracked clicks a month | 1,000 | 10,000 | 100,000 | Unlimited |
| Custom domains | — | 1 | 3 | 50 |
| Team members | 1 | 1 | 5 | 50 |
| Click history | 7 days | 30 days | 365 days | Unlimited |
Mobile app
Create short links, watch clicks arrive live and design QR codes from your phone. Free on iPhone, iPad and Android.
FAQ
Anything else? Talk to us — or read the help center.
Put a tracked short link behind your link text. Create the link in Letlink, then in Outlook select the text, choose Insert > Link or press Ctrl+K (⌘+K on Mac), paste the short URL and confirm. Every click is recorded with country, device, browser and time on the link’s stats page; the free plan covers 1,000 tracked clicks a month.
In organisations with Microsoft Defender for Office 365, Safe Links can rewrite links in incoming email to a safelinks.protection.outlook.com address, scan them before delivery and check them again when clicked. A reader who clicks is checked by Microsoft and then sent on to your short link, which records the click and redirects as usual.
Bots and crawlers are never counted as tracked clicks in Letlink, and with Block bots on — the default on every plan — common automated clients receive a 403 instead of the destination. Keep Block bots on if you send to organisations that scan links.
No. Letlink records clicks on links, not email opens, and adds nothing to the message. If the reader opens the email but does not click, nothing is recorded.
No, and you do not need one. The short link does the tracking, so it works in classic Outlook, the new Outlook, Outlook on the web and Outlook for Mac, and in any other email client your colleagues use.
Yes, from Solo at $3.90 a month. Create an incoming webhook in a Teams channel, paste it under Integrations → Microsoft Teams, and every recorded click posts a card to that channel. Slack, Google Chat, Discord and Telegram work the same way.
Get started
The free plan needs no credit card and has no trial clock. Upgrade when you need your own domain, more links or your team.
