Letlink turns the link in your Instagram bio and on your Story stickers into a short link that records every tap and goes straight to the page you choose — and you can change that page without touching your profile.
Short answer
An Instagram link tracker is a short link placed where Instagram lets people tap — your profile bio and the link sticker in Stories — that records each tap before forwarding the visitor. With Letlink the short link is the bio link itself: there is no page in between, every tap is recorded with device, country, referrer and campaign, and you can repoint it at any time. The free plan covers 1,000 links and 1,000 tracked clicks a month; Solo, at $3.90 a month, adds the Instagram profile link type for sending people to your profile from everywhere else.
Features
Paste the short link into your profile as your website link. A tap goes straight to the destination, with no menu page in between, and you can point it at this week’s launch, then next week’s, without editing your profile.
Give each Story link sticker its own short link, so the stats show which Story sent the traffic rather than one total for the account.
On Solo and above, enter a username and Letlink builds the profile URL — a short link that sends people from email, TikTok, YouTube or print to your Instagram, counted like any other link. Webhook payloads include the username.
Instagram usually opens links inside its own browser. Some of those taps arrive with an Instagram referrer and land under Social; others arrive with none and count as Direct. Device and operating system are still recorded, though detection inside in-app browsers is not perfect.
Send weighted shares of your bio traffic to up to 8 landing pages behind the same short link and compare clicks and visitors per page. Split tests work on Standard URL and Link with UTM, not on smart link types.
On Growth and Ultimate, each recorded click goes to your Meta dataset as a server-side LinkClicked event; when an ad points straight at a short link, its fbclid is sent as fbc. Purchases follow only when you track conversions and forward them.
Put a QR code for your Instagram profile link on packaging, a shop counter or a business card. Scans are counted separately from taps, so you can see what print brings in.
Use cases
One bio link that follows the latest video, collaboration or shop, with a record of how many taps each destination got while it was live.
A Story link per product shows which item pulled people through, and the busiest hour of day helps time the next drop.
Instagram profile links in newsletters, on TikTok and on packaging show which channel sends people to your Instagram.
Ads pointing at short links get click counts on your side and server-side events in Meta on Growth.
In the link builder choose Link with UTM, paste the page you want people to reach, and set utm_source to instagram and utm_medium to bio. Pick a short code that reads well, such as /ig.
In Instagram, edit your profile and paste the short link as your website link.
Create a separate short link with utm_medium set to story for each Story, and add it with the link sticker.
Open each link’s stats page for taps, devices, countries, Traffic channels and the When people click card.
Edit the link’s destination in the dashboard when your focus moves on. Your bio keeps the same short link and the history stays on it.
Pricing
Start free with no card. Paying yearly takes 20% off every paid plan.
| Plan | Free | Solo | Growth Most popular | Ultimate |
|---|---|---|---|---|
| Price per month | $0 | $3.90 | $8.90 | $39.90 |
| Active links | 1,000 | 3,000 | 8,000 | 15,000 |
| Tracked clicks a month | 1,000 | 10,000 | 100,000 | Unlimited |
| Custom domains | — | 1 | 3 | 50 |
| Team members | 1 | 1 | 5 | 50 |
| Click history | 7 days | 30 days | 365 days | Unlimited |
Mobile app
Create short links, watch clicks arrive live and design QR codes from your phone. Free on iPhone, iPad and Android.
FAQ
Anything else? Talk to us — or read the help center.
An Instagram link tracker is a short link you use as your bio link or on a Story link sticker that records each tap before sending the visitor on. Letlink records device, browser, country, referrer and campaign for every tap, free for 1,000 links and 1,000 tracked clicks a month.
Not with Letlink, which does not make link-in-bio pages. The short link is the bio link: one tap goes straight to one destination, which you can change at any time. If you want to offer several choices, point the short link at a page on your own site that lists them.
Yes. Add a short link with the link sticker, ideally a different short link for each Story, and each one gets its own stats page with taps, devices, countries and time of day. Bots and crawlers are never counted.
Instagram opens links in an in-app browser, and some of those visits arrive without a referrer. Letlink counts any click without a referrer as Direct. Use a dedicated short link or utm_source=instagram on the link, so you still know the traffic came from Instagram.
It is a smart link type on Solo ($3.90 a month), Growth and Ultimate: you enter an Instagram username and Letlink builds the profile URL behind a short link. Use it to send people to your Instagram from emails, other social profiles or QR codes and count those clicks. Split tests are not available on smart link types.
Yes. Edit the short link’s destination in the Letlink dashboard and every tap from then on goes to the new page. Clicks recorded before the change stay on the same link’s history: 7 days on Free, 30 days on Solo and a year on Growth.
Get started
The free plan needs no credit card and has no trial clock. Upgrade when you need your own domain, more links or your team.
