How-to · Gmail

How to track clicks in Gmail with a short link

Gmail has no built-in click tracking, but it lets you put any address behind your link text. Use a Letlink short link there and every click on it is recorded — without installing an extension or giving anything access to your inbox.

Short answer

To track clicks in Gmail, insert a tracked short link instead of the plain URL: highlight the text in your message, click Insert link at the bottom of the compose window (or press Ctrl+K, ⌘+K on a Mac), paste the Letlink short link and click Apply. Each click is then recorded with country, device, browser and time on the link’s stats page. It needs no Gmail add-on and no access to your mailbox; the free plan covers 1,000 tracked clicks a month, and Solo at $3.90 adds alerts and your own domain. Opens are not tracked — only clicks.

At a glance

Gmail add-on needed
None
Insert a link
Insert link button or Ctrl+K (⌘+K on Mac)
Tracked
Clicks, not opens
Free plan
1,000 tracked clicks a month
Click alerts
Slack, Telegram and more from Solo

Features

Why use a short link in Gmail

No inbox access

Nothing is installed in Gmail and nothing reads your mail. The tracking happens on the link, so it works from any Gmail account, browser or phone.

A link people can check

Gmail suggests hovering over a link to see its real address before clicking. With your own domain on Solo, that address shows your name rather than an unfamiliar shortener.

Know when it is clicked

On Solo, get a Slack, Teams, Google Chat, Discord or Telegram message on every recorded click — handy for a quote, an application or an invoice.

One link per recipient

For a few important emails, create a separate short link for each recipient; the link that records a click tells you which email was acted on.

Fix it after sending

Sent the wrong page? Edit the short link’s destination in Letlink and the link already in the recipient’s inbox goes to the right place.

Nothing counted twice

Unique visitors are counted per device, and bots and crawlers are never counted as clicks.

Use cases

Gmail emails worth tracking

Job applications

A short link to your portfolio or CV shows whether the recruiter opened it, and when.

Quotes and proposals

A link to the proposal page with an alert on the first click tells you when to follow up.

Signature links

A short link to your booking page in the Gmail signature counts clicks across every email you send.

Step by step

How to track clicks in Gmail

  1. Create the short link

    In Letlink, open Create link, paste the destination and save. Use Link with UTM and set source gmail and medium email if you want the click labelled as email in analytics.

  2. Write the message in Gmail

    In Gmail on your computer, click Compose and write the email. Highlight the words that should become the link.

  3. Insert the link

    Click the Insert link icon at the bottom of the compose window, or press Ctrl+K (⌘+K on a Mac). Paste the short URL into the field and click Apply.

  4. Test before you send

    Send the email to yourself first, click the link, and check that the click appears on the link’s stats page in Letlink.

  5. Watch the clicks

    Open the link’s stats page — on the web or in the Letlink app — to see each click’s time, country, device and browser. Turn on an alert on Solo to be told immediately.

Pricing

Letlink plans and limits

Start free with no card. Paying yearly takes 20% off every paid plan.

Full plan comparison
Letlink plans and limits
Plan Free Solo Growth Most popular Ultimate
Price per month $0 $3.90 $8.90 $39.90
Active links 1,000 3,000 8,000 15,000
Tracked clicks a month 1,000 10,000 100,000 Unlimited
Custom domains — 1 3 50
Team members 1 1 5 50
Click history 7 days 30 days 365 days Unlimited

Mobile app

Your links, in your pocket.

Create short links, watch clicks arrive live and design QR codes from your phone. Free on iPhone, iPad and Android.

  • Live click analytics
  • Smart links and QR codes
  • In sync with your dashboard

FAQ

Track clicks in Gmail: questions and answers

Anything else? Talk to us — or read the help center.

How do I track clicks in Gmail?

Use a tracked short link as the link address. Create the link in Letlink, then in Gmail highlight your link text, click Insert link at the bottom of the compose window or press Ctrl+K (⌘+K on Mac), paste the short URL and click Apply. Every click is recorded with country, device, browser and time.

Can I see if someone opened my Gmail email?

Not with Letlink. It records clicks on links, not opens, and adds nothing to the email itself. If the recipient reads the email but does not click, nothing is recorded; when they click, you see it on the link’s stats page.

Do I need a Chrome extension or Gmail add-on?

No. Letlink has no Gmail add-on or browser extension and needs none: the short link does the tracking. You paste it with Gmail’s normal Insert link control, so it works in any browser and from any Gmail or Google Workspace account.

Will Gmail warn recipients about a short link?

Gmail checks messages for suspicious links and phishing and may warn recipients about mail it distrusts. Shared shortener domains are also used by spammers, so for anything important use a short link on your own domain, available from Solo at $3.90 a month, and send from an authenticated address.

Are automated link checks counted as clicks?

No. Bots and crawlers are never counted as tracked clicks in Letlink. With Block bots on — the default on every plan — common automated clients receive a 403 instead of the destination, while a recipient opening the link in a browser goes straight through.

Can I tell which recipient clicked?

Only by giving each recipient their own short link. Letlink records what clicked — country, device, browser, time — not who. For a handful of important emails, a separate link per person and an alert on Solo tell you exactly which email was acted on.

Get started

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The free plan needs no credit card and has no trial clock. Upgrade when you need your own domain, more links or your team.