Link tracking: how it works and how to set it up for campaigns

Link tracking is measuring the clicks on links you share — how many, when, from where and on which devices. It usually works by routing each link through a short link that records the click before redirecting. Letlink does this on every plan, with 1,000 tracked clicks a month free.

The link you share points at the tracking service rather than the destination. When someone opens it, Letlink records the click — time, device, browser, referrer, campaign — and redirects them to the destination with a 302 status. Location is looked up from the IP afterwards, so it never slows the redirect.

No. UTM tags are labels in a URL that your website analytics reads when the visitor lands; they record nothing by themselves. Link tracking records the click itself, on any destination. Using both — a Letlink Link with UTM, with the tags also in the destination URL — gives you each view.

For what happens after the click, yes. Letlink sees the click, not pages viewed afterwards, and purchases only when you report them back as conversions. From Solo it sends each click to GA4 as a link_click event, so you can follow the visit through in one place.

Download a CSV from the Analytics page for the whole workspace or from a link’s stats page for one link, on every plan, up to 50,000 rows per download. Files cover your plan’s history window and leave out IP addresses and user agents. Growth and Ultimate can also pull analytics and visits through the REST API.

Letlink records what clicked, not who: no cookies on the redirect, no advertising profiles and no sale of visitor data. Click rows are deleted after your plan’s retention window. Whether you need consent for your own use depends on where you and your audience are.