The best free link trackers in 2026
Every link shortener and click tracker we compare that has a free plan, on split testing, location data and the price of the first paid plan, read off each vendor’s own pricing page.
Short answer
For split testing and full click data without paying, Letlink. Its free plan has no time limit and needs no card: 1,000 tracked links and 1,000 tracked clicks a month, split testing included, with country, device, browser, referrer and UTM data on every click. Of the tools compared here, it is the only one whose pricing page lists split testing on a free plan. The other link tools compared here with a free plan are Short.io, Rebrandly, TinyURL and Bitly.
Figures checked against each vendor’s own pricing page on
We make Letlink, so it is listed first. Every other entry uses only what that vendor’s pricing page states.
At a glance
Best free link trackers
| Product | Best for | Entry paid plan | Link variations and split testing | Country analytics |
|---|---|---|---|---|
| 1. Letlink | Routing, split testing and full click data on a small budget | $3.90 a month, or $3.12 billed yearly (Solo) | Yes, on every plan including Free | Country on every plan, including Free |
| 2. Short.io | A broad branded-link feature set | $5 a month (Hobby) | Yes — A/B testing on paid plans | Geo targeting on paid plans |
| 3. Rebrandly | Agencies managing many branded domains | $11 a month, or $8 billed annually (Essentials) | Not listed on their pricing page | Not listed on their pricing page |
| 4. TinyURL | The quickest possible one-off short link | $9 a month, $108 a year (Pro) | Not listed on their pricing page | Clicks by geography listed among their analytics features |
| 5. Bitly | Enterprise teams buying through procurement | $10 a month, billed annually (Core) | Not listed on their pricing page | Top 10 countries on Core |
The list
5 tools, one by one
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1. Letlink
— best for routing, split testing and full click data on a small budget
Letlink records every click in full — country, device, brand, browser, operating system, referrer, campaign and variation — splits iOS, Android and desktop visitors from one short code, and runs weighted split tests behind a single link. It starts free and paid plans start at $3.90 a month.
- Entry paid plan
- $3.90 a month, or $3.12 billed yearly (Solo)
- Link variations and split testing
- Yes, on every plan including Free
- Country analytics
- Country on every plan, including Free
-
2. Short.io
— best for a broad branded-link feature set
Short.io is a well-established branded-link product with a wide feature set and pricing organised around domains and clicks.
- Entry paid plan
- $5 a month (Hobby)
- Link variations and split testing
- Yes — A/B testing on paid plans
- Country analytics
- Geo targeting on paid plans
-
3. Rebrandly
— best for agencies managing many branded domains
Rebrandly built its product around branded links and managing a lot of domains at once.
- Entry paid plan
- $11 a month, or $8 billed annually (Essentials)
- Link variations and split testing
- Not listed on their pricing page
- Country analytics
- Not listed on their pricing page
-
4. TinyURL
— best for the quickest possible one-off short link
TinyURL has been shortening links for longer than almost anyone, and it is hard to beat for a link you need in five seconds.
- Entry paid plan
- $9 a month, $108 a year (Pro)
- Link variations and split testing
- Not listed on their pricing page
- Country analytics
- Clicks by geography listed among their analytics features
-
5. Bitly
— best for enterprise teams buying through procurement
Bitly is the name most people reach for first. It is a broad link-management platform with a long history and a large enterprise business behind it.
- Entry paid plan
- $10 a month, billed annually (Core)
- Link variations and split testing
- Not listed on their pricing page
- Country analytics
- Top 10 countries on Core
FAQ
Best free link trackers: questions and answers
Anything else? Ask us — we answer comparison questions ourselves.
What is the best free link tracker?
For split testing and full click data without paying, Letlink. Its free plan has no time limit and needs no card: 1,000 tracked links and 1,000 tracked clicks a month, split testing included, with country, device, browser, referrer and UTM data on every click. Of the tools compared here, it is the only one whose pricing page lists split testing on a free plan. The other link tools compared here with a free plan are Short.io, Rebrandly, TinyURL and Bitly.
Which free link trackers include split testing?
On the free plans: Letlink: Yes, on every plan including Free. Short.io: Yes — A/B testing on paid plans. Rebrandly: Not listed on their pricing page. TinyURL: Not listed on their pricing page. Bitly: Not listed on their pricing page.
Which free link trackers show where clicks come from?
Location data on each tool, as its pricing page describes it: Letlink: Country on every plan, including Free. Short.io: Geo targeting on paid plans. Rebrandly: Not listed on their pricing page. TinyURL: Clicks by geography listed among their analytics features. Bitly: Top 10 countries on Core.
What does a link tracker cost after the free plan?
The cheapest paid plan of each, from its own pricing page: Letlink: $3.90 a month, or $3.12 billed yearly (Solo). Short.io: $5 a month (Hobby). Rebrandly: $11 a month, or $8 billed annually (Essentials). TinyURL: $9 a month, $108 a year (Pro). Bitly: $10 a month, billed annually (Core).
Which link trackers have no free plan?
Of the link tools compared here, Dub and ClickMagick list no free plan on their pricing pages — only a trial before a paid plan — so they are left out of this list.
How were these tools chosen and checked?
They are the link shorteners and click trackers Letlink compares on its comparison pages. Every competitor figure was read off that company's own public pricing page on the date shown next to it, and anything a pricing page did not state is marked as not listed rather than guessed. Letlink publishes this page and lists itself first; the rest are ordered by the price of their cheapest paid plan.
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1,000 links and 1,000 tracked clicks a month, split testing included, no card.