The best link tracking software in 2026
Tools that track link clicks — from simple shorteners to attribution platforms — compared on what they cost and what they do with a click, with a plain line on who each one suits.
Short answer
For routing, split testing and full click data on a small budget, Letlink: it records the country, device, browser, referrer and campaign of every click, includes split testing on every plan, and paid plans start at $3.90 a month. Among the others, Short.io is best for a broad branded-link feature set, Rebrandly is best for agencies managing many branded domains, TinyURL is best for the quickest possible one-off short link, Bitly is best for enterprise teams buying through procurement, ClickMagick is best for paid-ads marketers who need conversion attribution and click-fraud protection and Dub is best for partner and affiliate programmes at scale.
Figures checked against each vendor’s own pricing page on
We make Letlink, so it is listed first. Every other entry uses only what that vendor’s pricing page states.
At a glance
Best link tracking software
| Product | Best for | Entry paid plan | Link variations and split testing | Webhooks | MCP / AI assistant access |
|---|---|---|---|---|---|
| 1. Letlink | Routing, split testing and full click data on a small budget | $3.90 a month, or $3.12 billed yearly (Solo) | Yes, on every plan including Free | Yes, from $8.90 a month (Growth) | MCP server, Claude and ChatGPT on Ultimate |
| 2. Short.io | A broad branded-link feature set | $5 a month (Hobby) | Yes — A/B testing on paid plans | Not listed on their pricing page | Not listed on their pricing page |
| 3. Rebrandly | Agencies managing many branded domains | $11 a month, or $8 billed annually (Essentials) | Not listed on their pricing page | 1 on Professional, $32 a month; 5 on Growth | Not listed on their pricing page |
| 4. TinyURL | The quickest possible one-off short link | $9 a month, $108 a year (Pro) | Not listed on their pricing page | Not listed on their pricing page | Not listed on their pricing page |
| 5. Bitly | Enterprise teams buying through procurement | $10 a month, billed annually (Core) | Not listed on their pricing page | Premium and above, $199 a month | Not listed on their pricing page |
| 6. ClickMagick | Paid-ads marketers who need conversion attribution and click-fraud protection | $79 a month, or $790 a year ($66 a month) billed yearly (Starter, 10,000 tracked visitors) | Not listed on their pricing page | Not listed on their pricing page | AI Insights for 10 active ads on Starter, 25 on Standard, 50 on Pro; MCP not listed on their pricing page |
| 7. Dub | Partner and affiliate programmes at scale | $90 a month (Business) | Yes — A/B testing on every plan | Yes, on every plan | Not listed on their pricing page |
The list
7 tools, one by one
-
1. Letlink
— best for routing, split testing and full click data on a small budget
Letlink records every click in full — country, device, brand, browser, operating system, referrer, campaign and variation — splits iOS, Android and desktop visitors from one short code, and runs weighted split tests behind a single link. It starts free and paid plans start at $3.90 a month.
- Entry paid plan
- $3.90 a month, or $3.12 billed yearly (Solo)
- Link variations and split testing
- Yes, on every plan including Free
- Webhooks
- Yes, from $8.90 a month (Growth)
- MCP / AI assistant access
- MCP server, Claude and ChatGPT on Ultimate
-
2. Short.io
— best for a broad branded-link feature set
Short.io is a well-established branded-link product with a wide feature set and pricing organised around domains and clicks.
- Entry paid plan
- $5 a month (Hobby)
- Link variations and split testing
- Yes — A/B testing on paid plans
- Webhooks
- Not listed on their pricing page
- MCP / AI assistant access
- Not listed on their pricing page
-
3. Rebrandly
— best for agencies managing many branded domains
Rebrandly built its product around branded links and managing a lot of domains at once.
- Entry paid plan
- $11 a month, or $8 billed annually (Essentials)
- Link variations and split testing
- Not listed on their pricing page
- Webhooks
- 1 on Professional, $32 a month; 5 on Growth
- MCP / AI assistant access
- Not listed on their pricing page
-
4. TinyURL
— best for the quickest possible one-off short link
TinyURL has been shortening links for longer than almost anyone, and it is hard to beat for a link you need in five seconds.
- Entry paid plan
- $9 a month, $108 a year (Pro)
- Link variations and split testing
- Not listed on their pricing page
- Webhooks
- Not listed on their pricing page
- MCP / AI assistant access
- Not listed on their pricing page
-
5. Bitly
— best for enterprise teams buying through procurement
Bitly is the name most people reach for first. It is a broad link-management platform with a long history and a large enterprise business behind it.
- Entry paid plan
- $10 a month, billed annually (Core)
- Link variations and split testing
- Not listed on their pricing page
- Webhooks
- Premium and above, $199 a month
- MCP / AI assistant access
- Not listed on their pricing page
-
6. ClickMagick
— best for paid-ads marketers who need conversion attribution and click-fraud protection
ClickMagick is a tracking and attribution platform for advertisers and affiliates. Its plans are priced by tracked visitors and built around ad-platform attribution, conversion data and bot filtering rather than around short links.
- Entry paid plan
- $79 a month, or $790 a year ($66 a month) billed yearly (Starter, 10,000 tracked visitors)
- Link variations and split testing
- Not listed on their pricing page
- Webhooks
- Not listed on their pricing page
- MCP / AI assistant access
- AI Insights for 10 active ads on Starter, 25 on Standard, 50 on Pro; MCP not listed on their pricing page
-
7. Dub
— best for partner and affiliate programmes at scale
Dub is a link platform with a strong developer following, now priced for teams running partner and affiliate programmes rather than individual marketers.
- Entry paid plan
- $90 a month (Business)
- Link variations and split testing
- Yes — A/B testing on every plan
- Webhooks
- Yes, on every plan
- MCP / AI assistant access
- Not listed on their pricing page
FAQ
Best link tracking software: questions and answers
Anything else? Ask us — we answer comparison questions ourselves.
What is the best link tracking software?
For routing, split testing and full click data on a small budget, Letlink: it records the country, device, browser, referrer and campaign of every click, includes split testing on every plan, and paid plans start at $3.90 a month. Among the others, Short.io is best for a broad branded-link feature set, Rebrandly is best for agencies managing many branded domains, TinyURL is best for the quickest possible one-off short link, Bitly is best for enterprise teams buying through procurement, ClickMagick is best for paid-ads marketers who need conversion attribution and click-fraud protection and Dub is best for partner and affiliate programmes at scale.
Which link tracking software is cheapest?
The cheapest paid plans, from each vendor's pricing page: Letlink: $3.90 a month, or $3.12 billed yearly (Solo). Short.io: $5 a month (Hobby). Rebrandly: $11 a month, or $8 billed annually (Essentials). TinyURL: $9 a month, $108 a year (Pro). Bitly: $10 a month, billed annually (Core). ClickMagick: $79 a month, or $790 a year ($66 a month) billed yearly (Starter, 10,000 tracked visitors). Dub: $90 a month (Business).
Which link tracking tools have webhooks?
Webhooks deliver each click to your own systems as it happens. As each pricing page lists them: Letlink: Yes, from $8.90 a month (Growth). Short.io: Not listed on their pricing page. Rebrandly: 1 on Professional, $32 a month; 5 on Growth. TinyURL: Not listed on their pricing page. Bitly: Premium and above, $199 a month. ClickMagick: Not listed on their pricing page. Dub: Yes, on every plan.
How were these tools chosen and checked?
They are the link shorteners and click trackers Letlink compares on its comparison pages. Every competitor figure was read off that company's own public pricing page on the date shown next to it, and anything a pricing page did not state is marked as not listed rather than guessed. Letlink publishes this page and lists itself first; the rest are ordered by the price of their cheapest paid plan.
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