Short links and custom back-halves
Paste any public https:// URL and get a short link straight away. Leave the back-half random or type your own — letl.ink/spring — and change the destination later without changing the link.
Everything in Letlink
Link shortener features: everything Letlink does
Letlink shortens links, records every click in full and decides where each visitor goes. This page lists every feature, which plan it is on, and where to read more about it.
Short answer
Link shortener features are the tools around a short link: how it looks, what it records when someone clicks, and where it sends them. Letlink covers all three — custom back-halves and branded domains, analytics on every click, device routing, split tests across up to 8 destinations, trackable QR codes, country rules, expiring and password-protected links, conversion tracking with revenue per link and campaign, teams of up to 50 and 30 integrations. The free plan includes 1,000 links and 1,000 tracked clicks a month; paid plans start at $3.90 a month.
At a glance
- Free plan
- 1,000 links, 1,000 tracked clicks a month, no card
- Split tests
- Up to 8 destinations, on every plan
- Custom domains
- 1 on Solo, 3 on Growth, 50 on Ultimate
- Integrations
- 30, from GA4 and Slack to Segment, Mailchimp and n8n
- Price
- Free, then $3.90, $8.90 or $39.90 a month
Product
Branded link shortener
Short links on your own domain with one CNAME record, automatic SSL and custom back-halves.
Link shortener with analytics
Track every click by country, device, browser, referrer and UTM in a live dashboard, free to start.
Free link tracker
1,000 links and 1,000 tracked clicks a month with full click analytics — no card and no trial clock.
URL tracker
Track visits to any URL — a listing, a partner page, a PDF — with no script on the destination.
Click tracking
What a tracked click records, how unique visitors and bots are handled, and what is never collected.
Track link clicks
A step-by-step way to track link clicks in email, social posts, ads, print and chat, with UTM tags per channel.
Real-time link tracking
See clicks as they are recorded on the dashboard, in Slack or Telegram, or as a webhook to your own systems.
Link tracking
How link tracking works, how UTM tags, short-link analytics and GA4 fit together, and how to report on it.
Link generator
Paste a URL, pick a back-half and copy a short link with tracking, UTM tags and a QR code.
Smart link creator
Create smart links that route by device, app store, country or split test — one short link, many destinations.
Marketing link tracker
UTM-tagged links, traffic channels and clicks delivered to GA4 and six ad platforms, so campaigns compare fairly.
Link open alerts
Get a Slack, Teams, Discord, Google Chat or Telegram message the moment one of your links is opened.
White label shortener
On Ultimate, the pages visitors may see on your domains carry your name, logo, colour and favicon.
Trackers by platform
Facebook link tracker
Short links for Facebook posts, groups, comments and ads, with every click broken down by source.
Instagram link tracker
Track taps on your Instagram bio link and Story link stickers, and swap the destination any time.
TikTok link tracker
Track taps on your TikTok profile link and TikTok ads, with clicks sent to the TikTok Events API.
YouTube link tracker
Track links in video descriptions, pinned comments, spoken mentions and on-screen QR codes.
LinkedIn link tracker
Track links in LinkedIn posts, comments, messages and ads, on your company domain.
Pixel tracker
Fire Meta, Google Ads, LinkedIn, Pinterest, TikTok, X and Reddit pixels on a short link’s redirect.
Affiliate link tracker
Click IDs, postbacks and revenue per link and campaign, with EPC, ROAS and profit in every currency.
Integrations
All integrations
GA4, ad platforms, Slack and Teams, Zapier and Make, a REST API, webhooks and an MCP server.
Google Analytics 4
Send every short-link click to GA4 server-side as a link_click event, with no tag on the redirect.
Google Tag Manager
Send every short-link click and approved conversion to your server-side GTM container as GA4 hits.
SendGrid
Add the people who convert on your short links to SendGrid Marketing Campaigns contacts and a list.
Mailchimp
Add people who convert to a Mailchimp audience, tagged with the event and the short link that brought them.
Adobe Analytics
Record short-link clicks as custom link hits and sales as purchase events in an Adobe Analytics report suite.
Use cases
Email link tracking
See which links in newsletters, sales emails and receipts get clicked, by send, country and device.
Social media link tracking
Compare Instagram, TikTok, LinkedIn and the rest side by side, and post when your audience clicks.
Proposal tracking
Know the moment a prospect opens your proposal link, with an alert in Slack, Teams or Telegram.
Document tracking
A short link per recipient for PDFs, Drive files and decks: see opens, swap files, restrict countries.
SMS link shortener
Short, branded links that fit a text message and record every tap from your SMS campaigns.
Twilio 10DLC links
Branded short links on a domain you own, for US A2P 10DLC campaigns sent through Twilio.
Email link shortener
Tidy, branded short links for newsletters, plain-text emails and signatures, on a domain you own.
QR code tracking
Dynamic QR codes that count every scan by country, device and hour, and can be repointed after printing.
Free QR code tracker
3 tracked, editable QR codes on the free plan, no card. What is free, what is static, and when to upgrade.
QR code menu
A table or window QR code that opens your menu, updates without reprinting and shows when guests scan.
QR code business card
A QR code on your card that opens your site, LinkedIn or booking page, and can change when you do.
QR codes for real estate signs
One tracked QR code per yard sign, window card or flyer, with scan alerts and repointing to the next listing.
By industry
Business link shortener
Branded domains, shared workspaces with roles, 2FA, API and webhooks for teams of up to 50.
By industry
Which plan and which features matter for SaaS, shops, estate agents, agencies, companies and individuals.
For SaaS
App-store links, links in product emails and docs, a REST API, webhooks and clicks streamed to your analytics.
For e-commerce
Product links for social, ads, texts and packaging QR codes, with UTM tags, ad-platform delivery and country rules.
For real estate
Listing links and sign QR codes on your agency’s domain, with alerts when they are opened and a shared team workspace.
For agencies
A branded domain per client, a separate workspace where a client needs one, team roles, and CSV or API reports.
Personal link shortener
Free short links with your own back-half, QR codes and the mobile apps; your own domain from $3.90 a month.
Track clicks in
Track clicks in email
Create a tagged short link per send, paste it into any email client or platform, and read the clicks.
Track clicks in Gmail
Insert a tracked short link with Gmail’s Insert link button or Ctrl+K, and see every click — no add-on.
Track clicks in Outlook
Insert a tracked short link in Outlook, understand Safe Links rewriting, and keep scanners out of your counts.
Track clicks in WordPress
Track outbound and affiliate links in posts, buttons and menus with a short link — no plugin to install.
Features
What Letlink does
Branded domains
Point a CNAME record at custom.letl.ink and short links run on go.yourbrand.com with SSL issued and renewed automatically. 1 domain on Solo, 3 on Growth, 50 on Ultimate.
Click analytics
Every click records time, country, device, brand and model, browser, operating system, referrer, UTM campaign and variation. Unique and returning visitors, traffic channels and hour-of-day patterns are worked out for you, on every plan.
Smart routing
One link sends iPhones to the App Store and Android phones to Google Play, splits iOS, Android and desktop destinations, separates phones from desktops, or opens an Instagram profile. Smart link types start on Solo.
Split testing
Spread traffic across 2 to 8 weighted destinations behind one short code and read each one’s received share against the share you set. Available on every plan, including Free.
Trackable QR codes
Generate a QR code from any link; scans are tagged as their own variation so print traffic stays separate. 3 on Free, 200 on Solo, 1,000 on Growth, unlimited on Ultimate.
Country access
Block listed countries or allow only listed ones, for the whole workspace or a single link, and send turned-away visitors to a fallback URL. From the Solo plan.
Bot blocking and visit limits
Block bots is on by default on every plan, so crawlers are refused and never counted. Per-device visit limits cap how often one device can open a link in an hour.
Teams, roles and 2FA
Share one workspace with owner, admin and member roles — 5 people on Growth, 50 on Ultimate — and turn on two-factor authentication on any account.
Integrations
Send clicks to GA4 and to Slack, Discord, Microsoft Teams, Google Chat or Telegram from Solo. Growth adds Meta, TikTok, LinkedIn, Pinterest, Snapchat and Reddit, Segment, Mixpanel, PostHog, Amplitude, Plausible, Matomo, Google Tag Manager, Adobe Analytics, SendGrid, Mailchimp, Zapier, Make and Pipedream.
REST API and webhooks
Create links one at a time or in bulk, read analytics and visit feeds, and receive a JSON webhook on every recorded click. From the Growth plan.
AI assistants and mobile apps
Ultimate exposes an MCP server so Claude, ChatGPT and n8n can create links and read your data. Free apps for iPhone, iPad and Android create links and show clicks as they arrive.
Use cases
Which features each plan unlocks
Free — $0
Standard and UTM links, split tests, expiring and password-protected links, full click analytics with 7 days of history, CSV export, 3 QR codes, bot blocking and visit limits. 1,000 links and 1,000 tracked clicks a month.
Solo — $3.90 a month
Adds a custom domain, smart link types, country access, conversion tracking with revenue reports and campaigns, GA4 and chat notifications. 3,000 links, 10,000 tracked clicks a month, 200 QR codes and 30 days of history.
Growth — $8.90 a month
Adds 5 team seats, 3 domains, the REST API, webhooks, retargeting pixels, conversion forwarding to ad platforms and every remaining integration. 8,000 links, 100,000 tracked clicks a month, 1,000 QR codes and a year of history.
Ultimate — $39.90 a month
Adds 50 seats and 50 domains, unlimited tracked clicks, QR codes and history, n8n, the MCP server for Claude and ChatGPT, and white-label pages on your domains. 15,000 links.
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Sign up free
Create an account with an email and password — no card. A workspace is created for you and you are its owner.
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Create a link
Open Create link, choose Standard URL or Link with UTM, paste the destination and pick a back-half. Add split test destinations if you want to compare pages.
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Add a QR code
Open the link and generate a QR code from its page. Scan it once to confirm it lands where you expect.
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Read the stats page
Open the link’s stats page to see clicks by country, device, browser, referrer and campaign, plus split-test results and QR scans.
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Unlock the rest
Upgrade from Billing when you need a custom domain, smart routing, country rules, integrations, the API or teammates. Yearly billing takes 20% off.
Pricing
Letlink plans and limits
Start free with no card. Paying yearly takes 20% off every paid plan.
| Plan | Free | Solo | Growth Most popular | Ultimate |
|---|---|---|---|---|
| Price per month | $0 | $3.90 | $8.90 | $39.90 |
| Active links | 1,000 | 3,000 | 8,000 | 15,000 |
| Tracked clicks a month | 1,000 | 10,000 | 100,000 | Unlimited |
| Custom domains | — | 1 | 3 | 50 |
| Team members | 1 | 1 | 5 | 50 |
| Click history | 7 days | 30 days | 365 days | Unlimited |
Mobile app
Your links, in your pocket.
Create short links, watch clicks arrive live and design QR codes from your phone. Free on iPhone, iPad and Android.
- Live click analytics
- Smart links and QR codes
- In sync with your dashboard
What features does Letlink have?
Letlink creates short links with custom back-halves on letl.ink or your own domain, records every click in full, routes visitors by device, runs split tests across up to 8 destinations, makes trackable QR codes, blocks or allows countries, and shares a workspace with a team. It also schedules, expires and password-protects links, attributes conversions and revenue to the click from Solo, and connects to 30 integrations including GA4, Slack, Meta, Segment, Mailchimp and Zapier, and offers a REST API, webhooks and an MCP server.
Which features are on the free plan?
The free plan includes Standard and UTM links, split tests, expiring and password-protected links, full click analytics with country, device, browser, referrer and UTM, CSV export, 3 QR codes, bot blocking and per-device visit limits. It covers 1,000 links and 1,000 tracked clicks a month with 7 days of history. Custom domains, smart routing, country rules and integrations need a paid plan.
Which plan do I need for a custom domain and device routing?
Solo, at $3.90 a month. It adds 1 custom domain, the App Store, Instagram, mobile and device-aware link types, country access rules, GA4 and chat notifications in Slack, Discord, Microsoft Teams, Google Chat and Telegram, with 10,000 tracked clicks a month and 30 days of history.
Which plan includes the API and webhooks?
Growth, at $8.90 a month, and Ultimate. Both include the REST API with bulk link creation and analytics endpoints, webhooks on every recorded click, Zapier, Make, Pipedream, the ad platform conversions APIs and the product analytics integrations. Ultimate adds n8n and the MCP server for Claude and ChatGPT.
Can I combine a split test with device routing?
No. Split tests work on Standard URL and Link with UTM links only; the smart link types (App Store, Instagram, mobile and device-aware) pick a destination by device and cannot carry weighted variations. Use two links if you need both.
Does Letlink have a mobile app?
Yes. The Letlink apps are free on iPhone, iPad and Android. They create short links, show clicks as they arrive and design QR codes, all in sync with the web dashboard, on every plan.
What does Letlink not do?
Letlink is not a website builder, a bio page or an ad network, and a normal link puts no interstitial page in front of your destination — only a link with a password or retargeting pixels shows a brief page first. It sees the click on a link, not what the visitor does on the page afterwards unless you report conversions back with the click ID, and it reports what clicked — location, device, referrer — not who clicked.
Get started
Shorten your first link in under a minute.
The free plan needs no credit card and has no trial clock. Upgrade when you need your own domain, more links or your team.