How to track clicks in email, whatever you send it with

Replace the plain URL in the email with a tracked short link. With Letlink, create a Link with UTM for the send, paste the short URL behind the link text or button in your email client or platform, and every click is recorded with country, device, browser and time before the reader reaches the page. The free plan covers 1,000 tracked clicks a month.

No. Letlink records clicks on links, not email opens; it adds nothing to the email itself. If the reader opened the email but did not click, nothing is recorded. A click is the stronger signal anyway, because it means the reader acted on the message.

Some mail systems, such as Microsoft Defender Safe Links, check links in incoming email on the recipient’s behalf. Letlink never counts bots and crawlers as tracked clicks, and with Block bots on — the default on every plan — common automated clients receive a 403 instead of being redirected.

Many email apps send no referrer when a link is opened, and a click without a referrer counts as Direct. Webmail often does send one and appears under Email & messaging. That is why the UTM source and medium on the link matter: they label the click as email whatever the app sends.

Yes. Any platform that lets you set a link’s address accepts a Letlink short link. If the platform also tracks clicks, it may wrap your link in its own redirect; the reader still passes through your short link, so both tools record the click.

Letlink records what clicked, not who. To know which recipient opened a link, give each recipient their own short link — practical for sales emails and small lists — and turn on Slack or Telegram alerts from Solo.