A UTM link per channel
Create one Link with UTM per product and channel — Instagram, TikTok, newsletter, text message — and compare them on the same terms in analytics.
For online shops
Link shortener for e-commerce stores and product links
Letlink gives an online shop one short, branded link per product and per channel, records every click on it, and keeps visitors from markets you don’t ship to away from a checkout they can’t use.
Short answer
A link shortener for e-commerce turns long product and collection URLs into short links for social posts, ads, text messages and packaging, and shows which channel brought the visits. Letlink records country, device, referrer and UTM for every click, counts packaging QR scans separately, and sends clicks server-side to Meta, TikTok and Pinterest on Growth ($8.90 a month). From Solo, conversion tracking reports orders back against the click with a click ID, so revenue shows per link and campaign. Country rules and 200 QR codes start on Solo at $3.90 a month.
At a glance
- QR codes
- 200 on Solo, 1,000 on Growth, unlimited on Ultimate
- Ad platforms
- Meta, TikTok, Pinterest, Snapchat, Reddit, LinkedIn on Growth
- Country rules
- Block or allow by country, from Solo
- Tracked clicks
- 10,000 a month on Solo, 100,000 on Growth
- Price
- From $3.90 a month, 20% off yearly
Features
What an online shop gets from Letlink
QR codes on packaging and inserts
Put a QR code on the box, the thank-you card or the shelf label. Scans are tagged qr, so you see how much traffic came from print.
Clicks delivered to ad platforms
On Growth, every recorded click goes server-side to Meta Conversions API, TikTok Events API and Pinterest, with the ad’s click ID attached when the click came from an ad.
Ad click IDs passed through
gclid, fbclid, ttclid and similar click IDs on your short link are passed on to the product page, so your store’s own analytics still receives them.
Country rules for where you ship
Allow only the countries you deliver to, for the whole workspace or a single product link, and send everyone else to a fallback page such as a waitlist or an international store.
Swap sold-out products
When a product sells out, point its short link at the replacement or the collection page. The link already in captions, emails and printed inserts stays the same.
Shopping app links
If your shop has an app, one App Store link sends iPhones to the App Store and Android phones to Google Play, from Solo.
Your shop’s name on the link
Run links on go.yourshop.com from Solo, so a text message or caption shows a domain customers already know.
Use cases
Where shops use short links
Social captions and stories
A tagged link per post shows whether Instagram, TikTok or Pinterest drove the visits to a product, by hour of day and device.
Text-message promotions
A short branded link keeps the message within fewer characters and tells you how many recipients opened the offer, and from which countries.
Packaging and unboxing
A QR code on the insert leads to reorders, care guides or reviews, and can be repointed after the print run.
Paid social
Ads that point at a short link send each click to Meta, TikTok or Pinterest server-side, alongside your own pixel on the product page.
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Create a UTM link per channel
In the link builder choose Link with UTM, paste the product URL and fill in source, medium and campaign — for example instagram, social and spring-sale.
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Add a QR code for print
Open the link and generate a QR code from its page, then download the PNG for the packaging insert. Scan the printed proof before the run.
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Set the countries you ship to
On Solo or above, open Country access, choose Allow only, add your delivery countries, and set a fallback URL for everyone else.
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Connect your ad platforms
On Growth, open Integrations → Meta Conversions API, TikTok or Pinterest, paste the pixel ID and access token, and press Send test event.
Pricing
Letlink plans and limits
Start free with no card. Paying yearly takes 20% off every paid plan.
| Plan | Free | Solo | Growth Most popular | Ultimate |
|---|---|---|---|---|
| Price per month | $0 | $3.90 | $8.90 | $39.90 |
| Active links | 1,000 | 3,000 | 8,000 | 15,000 |
| Tracked clicks a month | 1,000 | 10,000 | 100,000 | Unlimited |
| Custom domains | — | 1 | 3 | 50 |
| Team members | 1 | 1 | 5 | 50 |
| Click history | 7 days | 30 days | 365 days | Unlimited |
Mobile app
Your links, in your pocket.
Create short links, watch clicks arrive live and design QR codes from your phone. Free on iPhone, iPad and Android.
- Live click analytics
- Smart links and QR codes
- In sync with your dashboard
What is a link shortener for e-commerce?
It is a URL shortener that turns product and collection URLs into short, trackable links for social posts, ads, text messages and packaging, so a shop can see which channel brought visitors to which product. Letlink records every click with country, device, referrer and UTM, from free; country rules and your own domain start on Solo at $3.90 a month.
Can Letlink track sales or revenue from a link?
Yes, from Solo at $3.90 a month, once your store reports orders back. Turn on Append click ID so each visitor arrives with a click ID, add the Letlink snippet to your store and call it on the thank-you page with the order value, currency and order ID — or send a server-to-server postback. Letlink then shows conversions, revenue, EPC and ROAS per link and per campaign, in the currency of each order.
Can I keep visitors from countries I don’t ship to?
Yes, from Solo. Set Allow only with your delivery countries for the whole workspace or one link, and add a fallback URL such as an international store or a waitlist. Detection is based on the visitor’s IP address, so VPN users can appear elsewhere; blocked visits are not counted as clicks.
Which ad platforms can receive my link clicks?
On Growth and Ultimate, Letlink sends each recorded click server-side to Meta Conversions API, TikTok Events API, Pinterest, Snapchat, Reddit and LinkedIn, plus GA4 from Solo. When the click came from an ad, the platform’s click ID travels with the event, so the platform can match it to the ad.
Are packaging QR scans counted separately?
Yes. A QR code has its own /q/ address, and every scan is recorded with the variation qr, so you can compare print traffic with on-screen clicks without a second short code. Solo includes 200 QR codes, Growth 1,000 and Ultimate unlimited.
What happens to my links during a big sale?
They keep redirecting however busy the day is. If the month passes your tracked-click allowance — 10,000 on Solo, 100,000 on Growth — new clicks stop being recorded until the next calendar month, but visitors still reach the product page. Ultimate has no monthly click cap.
Get started
Shorten your first link in under a minute.
The free plan needs no credit card and has no trial clock. Upgrade when you need your own domain, more links or your team.