Link tracking platforms compared, feature by feature
The link shorteners and click trackers we compare, on eight features in one table — with “not listed” wherever a vendor’s pricing page does not say.
Short answer
The cheapest paid plan of each, from its own pricing page: Letlink: $3.90 a month, or $3.12 billed yearly (Solo). Short.io: $5 a month (Hobby). Rebrandly: $11 a month, or $8 billed annually (Essentials). TinyURL: $9 a month, $108 a year (Pro). Bitly: $10 a month, billed annually (Core). ClickMagick: $79 a month, or $790 a year ($66 a month) billed yearly (Starter, 10,000 tracked visitors). Dub: $90 a month (Business).
Figures checked against each vendor’s own pricing page on
We make Letlink, so it is listed first. Every other entry uses only what that vendor’s pricing page states.
At a glance
Link tracking platforms compared
| Product | Best for | Entry paid plan | Custom domain on the entry paid plan | Device-aware routing from a single link | Link variations and split testing | Country analytics | REST API | Webhooks | MCP / AI assistant access |
|---|---|---|---|---|---|---|---|---|---|
| 1. Letlink | Routing, split testing and full click data on a small budget | $3.90 a month, or $3.12 billed yearly (Solo) | Yes — 1 on Solo, with automatic SSL | Yes, from $3.90 a month (Solo) — iOS, Android and desktop split from one short code | Yes, on every plan including Free | Country on every plan, including Free | Yes, from $8.90 a month (Growth) | Yes, from $8.90 a month (Growth) | MCP server, Claude and ChatGPT on Ultimate |
| 2. Short.io | A broad branded-link feature set | $5 a month (Hobby) | Yes — 7 on Hobby, 5 on Free | Yes — geo and device targeting on paid plans | Yes — A/B testing on paid plans | Geo targeting on paid plans | Yes — on every plan, 50 requests a second | Not listed on their pricing page | Not listed on their pricing page |
| 3. Rebrandly | Agencies managing many branded domains | $11 a month, or $8 billed annually (Essentials) | Yes — 2 on Essentials, 1 on Free | Traffic routing from Professional, $32 a month; mobile deep linking from Growth, $99 | Not listed on their pricing page | Not listed on their pricing page | Not listed on Essentials | 1 on Professional, $32 a month; 5 on Growth | Not listed on their pricing page |
| 4. TinyURL | The quickest possible one-off short link | $9 a month, $108 a year (Pro) | Yes — 3 branded domains on Pro, 1 on Free | Not listed on their pricing page | Not listed on their pricing page | Clicks by geography listed among their analytics features | Not listed on their pricing page | Not listed on their pricing page | Not listed on their pricing page |
| 5. Bitly | Enterprise teams buying through procurement | $10 a month, billed annually (Core) | No — branded links start on Growth, $29 a month | Not listed on their pricing page | Not listed on their pricing page | Top 10 countries on Core | Yes — 5,000 requests a month on Core | Premium and above, $199 a month | Not listed on their pricing page |
| 6. ClickMagick | Paid-ads marketers who need conversion attribution and click-fraud protection | $79 a month, or $790 a year ($66 a month) billed yearly (Starter, 10,000 tracked visitors) | Starter lists a first-party tracking domain; branded short-link domains are not listed on their pricing page | Not listed on their pricing page | Not listed on their pricing page | Not listed on their pricing page | Yes — API and Zapier access from Starter, $79 a month | Not listed on their pricing page | AI Insights for 10 active ads on Starter, 25 on Standard, 50 on Pro; MCP not listed on their pricing page |
| 7. Dub | Partner and affiliate programmes at scale | $90 a month (Business) | Yes — 100 on Business | Yes — device targeting on every plan | Yes — A/B testing on every plan | Geo targeting on every plan | Yes — 1,200 requests a minute on Business | Yes, on every plan | Not listed on their pricing page |
The list
7 tools, one by one
-
1. Letlink
— best for routing, split testing and full click data on a small budget
Letlink records every click in full — country, device, brand, browser, operating system, referrer, campaign and variation — splits iOS, Android and desktop visitors from one short code, and runs weighted split tests behind a single link. It starts free and paid plans start at $3.90 a month.
- Entry paid plan
- $3.90 a month, or $3.12 billed yearly (Solo)
- Custom domain on the entry paid plan
- Yes — 1 on Solo, with automatic SSL
- Device-aware routing from a single link
- Yes, from $3.90 a month (Solo) — iOS, Android and desktop split from one short code
- Link variations and split testing
- Yes, on every plan including Free
- Country analytics
- Country on every plan, including Free
- REST API
- Yes, from $8.90 a month (Growth)
- Webhooks
- Yes, from $8.90 a month (Growth)
- MCP / AI assistant access
- MCP server, Claude and ChatGPT on Ultimate
-
2. Short.io
— best for a broad branded-link feature set
Short.io is a well-established branded-link product with a wide feature set and pricing organised around domains and clicks.
- Entry paid plan
- $5 a month (Hobby)
- Custom domain on the entry paid plan
- Yes — 7 on Hobby, 5 on Free
- Device-aware routing from a single link
- Yes — geo and device targeting on paid plans
- Link variations and split testing
- Yes — A/B testing on paid plans
- Country analytics
- Geo targeting on paid plans
- REST API
- Yes — on every plan, 50 requests a second
- Webhooks
- Not listed on their pricing page
- MCP / AI assistant access
- Not listed on their pricing page
-
3. Rebrandly
— best for agencies managing many branded domains
Rebrandly built its product around branded links and managing a lot of domains at once.
- Entry paid plan
- $11 a month, or $8 billed annually (Essentials)
- Custom domain on the entry paid plan
- Yes — 2 on Essentials, 1 on Free
- Device-aware routing from a single link
- Traffic routing from Professional, $32 a month; mobile deep linking from Growth, $99
- Link variations and split testing
- Not listed on their pricing page
- Country analytics
- Not listed on their pricing page
- REST API
- Not listed on Essentials
- Webhooks
- 1 on Professional, $32 a month; 5 on Growth
- MCP / AI assistant access
- Not listed on their pricing page
-
4. TinyURL
— best for the quickest possible one-off short link
TinyURL has been shortening links for longer than almost anyone, and it is hard to beat for a link you need in five seconds.
- Entry paid plan
- $9 a month, $108 a year (Pro)
- Custom domain on the entry paid plan
- Yes — 3 branded domains on Pro, 1 on Free
- Device-aware routing from a single link
- Not listed on their pricing page
- Link variations and split testing
- Not listed on their pricing page
- Country analytics
- Clicks by geography listed among their analytics features
- REST API
- Not listed on their pricing page
- Webhooks
- Not listed on their pricing page
- MCP / AI assistant access
- Not listed on their pricing page
-
5. Bitly
— best for enterprise teams buying through procurement
Bitly is the name most people reach for first. It is a broad link-management platform with a long history and a large enterprise business behind it.
- Entry paid plan
- $10 a month, billed annually (Core)
- Custom domain on the entry paid plan
- No — branded links start on Growth, $29 a month
- Device-aware routing from a single link
- Not listed on their pricing page
- Link variations and split testing
- Not listed on their pricing page
- Country analytics
- Top 10 countries on Core
- REST API
- Yes — 5,000 requests a month on Core
- Webhooks
- Premium and above, $199 a month
- MCP / AI assistant access
- Not listed on their pricing page
-
6. ClickMagick
— best for paid-ads marketers who need conversion attribution and click-fraud protection
ClickMagick is a tracking and attribution platform for advertisers and affiliates. Its plans are priced by tracked visitors and built around ad-platform attribution, conversion data and bot filtering rather than around short links.
- Entry paid plan
- $79 a month, or $790 a year ($66 a month) billed yearly (Starter, 10,000 tracked visitors)
- Custom domain on the entry paid plan
- Starter lists a first-party tracking domain; branded short-link domains are not listed on their pricing page
- Device-aware routing from a single link
- Not listed on their pricing page
- Link variations and split testing
- Not listed on their pricing page
- Country analytics
- Not listed on their pricing page
- REST API
- Yes — API and Zapier access from Starter, $79 a month
- Webhooks
- Not listed on their pricing page
- MCP / AI assistant access
- AI Insights for 10 active ads on Starter, 25 on Standard, 50 on Pro; MCP not listed on their pricing page
-
7. Dub
— best for partner and affiliate programmes at scale
Dub is a link platform with a strong developer following, now priced for teams running partner and affiliate programmes rather than individual marketers.
- Entry paid plan
- $90 a month (Business)
- Custom domain on the entry paid plan
- Yes — 100 on Business
- Device-aware routing from a single link
- Yes — device targeting on every plan
- Link variations and split testing
- Yes — A/B testing on every plan
- Country analytics
- Geo targeting on every plan
- REST API
- Yes — 1,200 requests a minute on Business
- Webhooks
- Yes, on every plan
- MCP / AI assistant access
- Not listed on their pricing page
FAQ
Link tracking platforms compared: questions and answers
Anything else? Ask us — we answer comparison questions ourselves.
How do link tracking platforms compare on price?
The cheapest paid plan of each, from its own pricing page: Letlink: $3.90 a month, or $3.12 billed yearly (Solo). Short.io: $5 a month (Hobby). Rebrandly: $11 a month, or $8 billed annually (Essentials). TinyURL: $9 a month, $108 a year (Pro). Bitly: $10 a month, billed annually (Core). ClickMagick: $79 a month, or $790 a year ($66 a month) billed yearly (Starter, 10,000 tracked visitors). Dub: $90 a month (Business).
Which link tracking platforms route visitors by device?
Device routing sends iPhone, Android and desktop visitors to different destinations from one link. As each pricing page lists it: Letlink: Yes, from $3.90 a month (Solo) — iOS, Android and desktop split from one short code. Short.io: Yes — geo and device targeting on paid plans. Rebrandly: Traffic routing from Professional, $32 a month; mobile deep linking from Growth, $99. TinyURL: Not listed on their pricing page. Bitly: Not listed on their pricing page. ClickMagick: Not listed on their pricing page. Dub: Yes — device targeting on every plan.
Which link tracking platforms include a custom domain on the cheapest plan?
On the entry paid plan: Letlink: Yes — 1 on Solo, with automatic SSL. Short.io: Yes — 7 on Hobby, 5 on Free. Rebrandly: Yes — 2 on Essentials, 1 on Free. TinyURL: Yes — 3 branded domains on Pro, 1 on Free. Bitly: No — branded links start on Growth, $29 a month. ClickMagick: Starter lists a first-party tracking domain; branded short-link domains are not listed on their pricing page. Dub: Yes — 100 on Business.
Which link tracking platforms offer an MCP server or AI access?
As each pricing page lists it: Letlink: MCP server, Claude and ChatGPT on Ultimate. Short.io: Not listed on their pricing page. Rebrandly: Not listed on their pricing page. TinyURL: Not listed on their pricing page. Bitly: Not listed on their pricing page. ClickMagick: AI Insights for 10 active ads on Starter, 25 on Standard, 50 on Pro; MCP not listed on their pricing page. Dub: Not listed on their pricing page.
How were these tools chosen and checked?
They are the link shorteners and click trackers Letlink compares on its comparison pages. Every competitor figure was read off that company's own public pricing page on the date shown next to it, and anything a pricing page did not state is marked as not listed rather than guessed. Letlink publishes this page and lists itself first; the rest are ordered by the price of their cheapest paid plan.
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