Traffic channels report
Every referrer is sorted into Direct, Search, Social, Email & messaging and Referral sites, so you can see what share of a link’s traffic social carried at a glance.
Social channels
Social media link tracking: compare every channel side by side
Letlink shows which social platforms send people to your site and when they click, so you can put effort into the channels that work and post at the hours your audience is there.
Short answer
Social media link tracking measures how many people click your links on each social platform, so channels can be compared on what they deliver rather than on likes. Letlink sorts every click into traffic channels with a Social bucket, lists the platforms behind it — Instagram, TikTok, LinkedIn, Facebook, X, Reddit, Pinterest — and shows the busiest hour and weekday. The free plan tracks 1,000 clicks a month; Solo tracks 10,000 for $3.90.
At a glance
- Tracked clicks
- 1,000 a month free, 10,000 on Solo, 100,000 on Growth
- Links
- 1,000 free, 3,000 on Solo
- Instagram profile links
- Smart link types from Solo
- Ad platform delivery
- Meta, TikTok, LinkedIn, Pinterest, Snapchat, Reddit on Growth
- Click history
- 7 days free, 30 on Solo, 1 year on Growth
Features
How Letlink compares social channels
Top sources inside Social
Below the channel totals, Top sources lists the individual hosts, so Instagram, TikTok and LinkedIn sit side by side rather than lumped together.
Post when people click
The When people click card names the busiest hour and weekday for each link, with 24-hour and 7-day histograms. Schedule the next post for the hour the last one actually got clicks.
One link per platform
Give each platform its own short code — /spring-ig, /spring-tt — and the comparison no longer depends on whether an app sent a referrer.
Device and app routing
From Solo, an Instagram profile link or a device-aware link sends phones and desktops to different places behind one short code.
Unique and returning visitors
See how many distinct devices clicked and how many came back, so a viral post is not confused with one fan opening the link ten times.
Clicks to your ad platforms
On Growth, recorded clicks can be delivered server-side to Meta, TikTok, LinkedIn, Pinterest, Snapchat and Reddit conversions APIs, so organic link clicks show up where you run your ads.
Use cases
Who tracks social links
Social media managers
A weekly report that ranks platforms by clicks to the site, not by follower growth, with the hours to schedule next week’s posts.
Creators
One short link in each platform’s bio and posts, so you know whether TikTok or YouTube actually sends people to your shop or newsletter.
Launch campaigns
The same announcement on five platforms, each with its own short code, and one dashboard that shows which carried the launch.
Paid and organic together
Tag paid posts and organic posts with different UTM campaigns behind separate links and compare what each brings in.
-
Decide one link or several
For a clean comparison, create one short link per platform. For one bio link everywhere, use a single link and read the platforms from Top sources.
-
Create the links
In the dashboard choose Create link, pick Link with UTM, set source to the platform (instagram, tiktok) and medium to social, and give each a short code you will recognise.
-
Post them
Put each link in that platform’s bio, post, story or video description.
-
Compare on the Analytics page
The workspace Analytics page shows traffic channels, top sources and a ranked table of every link. Open a link’s stats page for its busiest hour and weekday.
Pricing
Letlink plans and limits
Start free with no card. Paying yearly takes 20% off every paid plan.
| Plan | Free | Solo | Growth Most popular | Ultimate |
|---|---|---|---|---|
| Price per month | $0 | $3.90 | $8.90 | $39.90 |
| Active links | 1,000 | 3,000 | 8,000 | 15,000 |
| Tracked clicks a month | 1,000 | 10,000 | 100,000 | Unlimited |
| Custom domains | — | 1 | 3 | 50 |
| Team members | 1 | 1 | 5 | 50 |
| Click history | 7 days | 30 days | 365 days | Unlimited |
Mobile app
Your links, in your pocket.
Create short links, watch clicks arrive live and design QR codes from your phone. Free on iPhone, iPad and Android.
- Live click analytics
- Smart links and QR codes
- In sync with your dashboard
FAQ
Social media link tracking: questions and answers
Anything else? Talk to us — or read the help center.
What is social media link tracking?
Social media link tracking counts the clicks your links receive on each social platform, so you can compare channels by the traffic they actually send. Letlink records every click with its referrer, sorts it into a Social bucket, lists the platforms behind it and shows when people clicked. The free plan tracks 1,000 clicks a month.
Should I use one link per platform or one link with UTM tags?
One link per platform is the more reliable comparison, because each short code’s clicks belong to that platform even when the app sends no referrer. A single shared link is simpler for a bio used everywhere; Letlink then splits its traffic by referring host in Top sources. Many teams do both: one bio link, plus a separate tagged link per campaign post.
Why do some social clicks show as Direct?
A click that arrives without a referrer header counts as Direct. Some apps open links in a way that does not pass one on, so part of their traffic lands there. A separate short link per platform attributes those clicks anyway, because the short code itself tells you where it was posted.
How do I find the best time to post?
Open a link’s stats page and read the When people click card: it names the busiest hour and weekday and shows both as histograms. The workspace Analytics page shows the same pattern across all your links. Post the next link close to the hour the previous ones were clicked.
Can I see which accounts clicked my link?
No. Letlink shows what clicked, not who — the platform, country, device, browser and time of each click, plus unique visitors counted by device. It does not identify people or their social accounts.
Can I send social link clicks to Meta or TikTok?
Yes, on Growth at $8.90 a month. Recorded clicks can be delivered server-side to the Meta Conversions API, TikTok Events API and the LinkedIn, Pinterest, Snapchat and Reddit conversions APIs, and to GA4 from Solo. Ad click IDs such as fbclid and ttclid are also passed on to your destination.
Get started
Shorten your first link in under a minute.
The free plan needs no credit card and has no trial clock. Upgrade when you need your own domain, more links or your team.