Industries

Link shortener by industry: what each kind of organisation needs

Letlink is one link shortener with the same click tracking for everyone, but a product team, an online shop, an estate agency and a freelancer lean on very different parts of it. This page maps each kind of organisation to the features and the plan that fit.

Short answer

Choosing a link shortener by industry means matching what your links have to do — route app installs, carry ad clicks, sit on a printed sign, serve several clients — to the plan that unlocks it. With Letlink, individuals usually stay on Free (1,000 links, 1,000 tracked clicks a month) or Solo at $3.90 for their own domain; shops and estate agents need Solo or Growth for country rules, QR volume and alerts; SaaS teams and agencies need Growth at $8.90 for the REST API, webhooks, 3 domains and 5 seats; and larger teams need Ultimate at $39.90 for 50 seats, 50 domains and unlimited clicks.

At a glance

Individuals
Free, or Solo at $3.90 a month for your own domain
Shops and estate agents
Solo or Growth: 200 or 1,000 QR codes, country rules, alerts
SaaS and product teams
Growth: REST API, webhooks, Segment, Mixpanel, PostHog, Amplitude
Agencies
3 domains and 5 seats on Growth, 50 of each on Ultimate
Large teams
Ultimate: unlimited clicks and history, MCP server

Features

Which features matter for which organisation

Individuals and creators

Custom back-halves and split tests on the free plan, the free mobile apps for iPhone, iPad and Android, and your own domain from Solo at $3.90 a month.

SaaS and app companies

App Store links that send iPhones and Android phones to the right store, links created from your product through the REST API, and click events delivered to Segment, Mixpanel, PostHog or Amplitude on Growth.

Online shops

UTM-tagged product links for social, ads, text messages and packaging QR codes, clicks delivered server-side to Meta, TikTok and Pinterest, and country rules for the markets you ship to.

Estate agents

Listing links on the agency’s own domain, QR codes on window cards and for-sale boards, and a Slack, Teams or Telegram message each time a listing link is clicked.

Agencies

A branded domain for each client brand — 3 on Growth, 50 on Ultimate — a separate workspace for a client that needs its own plan, roles for your team, and reports through CSV or the API.

Companies and teams

A shared workspace with owner, admin and member roles, two-factor authentication, company domains, and click history kept for a year on Growth or indefinitely on Ultimate.

The same analytics everywhere

Every plan records country, device, browser, operating system, referrer, UTM and split-test variation on each click, and leaves bots out of the count.

Room to move up

Start free, change plan from Billing when you need more, and pay yearly for 20% off. Links already shared keep working across every plan change.

Use cases

Questions that decide the plan

Do the links need your name on them?

Custom domains start on Solo with 1 domain. Several brands or clients need Growth (3 domains) or Ultimate (50).

How many people will manage links?

Free and Solo are for one person. Growth seats 5 and Ultimate 50, all sharing the owner’s limits.

Must clicks reach other systems?

GA4 and chat notifications come with Solo. The REST API, webhooks, ad platforms and product analytics tools need Growth; n8n and the MCP server need Ultimate.

How far back will you report?

Click history is kept 7 days on Free, 30 on Solo, a year on Growth and indefinitely on Ultimate. Purged clicks cannot be restored, so choose before the window passes.

Step by step

How to choose a Letlink plan for your organisation

  1. Start on the free plan

    Sign up without a card and create a few real links in the link builder. Free covers 1,000 links and 1,000 tracked clicks a month.

  2. Count your domains and people

    List the domains your links should run on and the people who will create them. That alone usually decides between Solo, Growth and Ultimate.

  3. List the tools clicks must reach

    Check each one on the Integrations page: GA4 and Slack need Solo, Segment, Meta and webhooks need Growth, MCP needs Ultimate.

  4. Upgrade from Billing

    Open Billing from the user menu and pick the plan, monthly or yearly at 20% off. New limits and features apply as soon as the subscription is active.

Pricing

Letlink plans and limits

Start free with no card. Paying yearly takes 20% off every paid plan.

Full plan comparison
Letlink plans and limits
Plan Free Solo Growth Most popular Ultimate
Price per month $0 $3.90 $8.90 $39.90
Active links 1,000 3,000 8,000 15,000
Tracked clicks a month 1,000 10,000 100,000 Unlimited
Custom domains — 1 3 50
Team members 1 1 5 50
Click history 7 days 30 days 365 days Unlimited

Mobile app

Your links, in your pocket.

Create short links, watch clicks arrive live and design QR codes from your phone. Free on iPhone, iPad and Android.

  • Live click analytics
  • Smart links and QR codes
  • In sync with your dashboard

FAQ

By industry: questions and answers

Anything else? Talk to us — or read the help center.

What is a link shortener by industry?

It is a way of choosing a link shortener by what your sector needs from short links: app-store routing for SaaS, ad-click delivery and packaging QR codes for shops, sign QR codes for estate agents, client domains for agencies. Letlink is one product for all of them; the plan you pick — Free, Solo at $3.90, Growth at $8.90 or Ultimate at $39.90 a month — decides which of those features you get.

Is the analytics different between plans?

No. Every plan, including Free, records country, device, browser, operating system, referrer, UTM and split-test variation for each click and leaves bots out. Plans differ in how many clicks are recorded each month (1,000, 10,000, 100,000 or unlimited) and how long they are kept (7 days, 30 days, a year or indefinitely).

Which plan suits a small business?

A one-person business usually fits Solo at $3.90 a month: 1 custom domain, 3,000 links, 10,000 tracked clicks a month, 200 QR codes, country rules and Slack or Telegram alerts. As soon as a second person needs access, Growth at $8.90 a month seats 5 people and adds the REST API and webhooks.

Can one account serve several brands?

Yes. Growth runs 3 custom domains and Ultimate 50 in one workspace, and you pick the domain on each link. If a brand or client needs its own billing, members and data, give it a separate workspace on its own plan.

Do nonprofits or schools need a special plan?

There is no separate sector plan; every organisation picks from the same four. Many small organisations run on Free, which has no card requirement and no trial clock, and move to Solo or Growth when they want their own domain or a shared team.

What happens if a busy month exceeds our click allowance?

Links keep redirecting. Past the monthly tracked-click allowance — 1,000 on Free, 10,000 on Solo, 100,000 on Growth — Letlink stops recording new clicks until the next calendar month, so visitors never see an error. Ultimate has no monthly click cap.

Get started

Shorten your first link in under a minute.

The free plan needs no credit card and has no trial clock. Upgrade when you need your own domain, more links or your team.