Fits the character budget
A single SMS holds 160 standard characters, or 70 when the message uses characters outside that set, such as many emoji. A short link on a short domain leaves the rest for your message.
Text messaging
SMS link shortener with your own branded domain
Letlink turns long URLs into short links that leave room for your message, runs them on a domain your customers recognise, and records every tap from your text campaigns.
Short answer
An SMS link shortener turns a long URL into a short link that fits a text message and records the taps it gets. Letlink does it on a domain you own from Solo at $3.90 a month — sms.yourbrand.com/sale rather than a shared short domain — with each tap logged by time, country, device and campaign. Solo tracks 10,000 taps a month; Growth tracks 100,000 and adds the REST API for creating links from your own systems.
At a glance
- Custom domains
- 1 on Solo, 3 on Growth, 50 on Ultimate
- Tracked clicks
- 10,000 a month on Solo, 100,000 on Growth
- Short code length
- Up to 20 characters, or random
- REST API
- Growth and Ultimate
- Price
- From $3.90 a month, 20% off yearly
Features
Built for links in text messages
A domain you own
From Solo, links run on your own hostname — point a CNAME at custom.letl.ink and SSL is issued automatically. Recipients see your brand, not a shared short domain that anyone can use.
Campaign tags
Create each link as a Link with UTM — source sms, campaign spring-sale — so taps from texts are reported apart from email and social.
Tap analytics
Every tap is recorded with time, country, device, operating system and browser, with the busiest hour and weekday for each link.
One link, right store
From Solo, an App Store link sends iPhones to the App Store and Android phones to Google Play from a single short code in the text.
Links from your own systems
On Growth, create links through the REST API, Zapier or Make, and send them with whichever SMS provider you already use.
Fix it after sending
Texts cannot be recalled. If the landing page changes, edit the short link’s destination and every message already sent follows.
Use cases
What people send by text
Promotions and flash sales
One branded link per campaign, with the tap count by hour so you can see how fast a send converts into visits.
Appointment and order updates
Links to booking pages, tracking pages and receipts that customers recognise as coming from you.
App downloads
A single link in the text that opens the right store on iPhone and Android.
Segmented sends
A separate link per list segment or region to compare which one responds, without one link per recipient.
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Connect a short domain
On Solo or above, create a CNAME for a subdomain such as go.yourbrand.com pointing at custom.letl.ink, then add it under Integrations → Custom Domain. SSL is issued automatically.
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Create the campaign link
Choose Create link, pick Link with UTM, select your domain, paste the destination and set source to sms and campaign to the send’s name. Keep the short code brief.
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Write the message
Paste the short link into your SMS tool, check the character count, and send a test to your own phone.
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Read the taps
Open the link’s stats page for taps by hour, country and device. Text-message taps usually carry no referrer, so they appear as Direct — the campaign tag is what attributes them.
Pricing
Letlink plans and limits
Start free with no card. Paying yearly takes 20% off every paid plan.
| Plan | Free | Solo | Growth Most popular | Ultimate |
|---|---|---|---|---|
| Price per month | $0 | $3.90 | $8.90 | $39.90 |
| Active links | 1,000 | 3,000 | 8,000 | 15,000 |
| Tracked clicks a month | 1,000 | 10,000 | 100,000 | Unlimited |
| Custom domains | — | 1 | 3 | 50 |
| Team members | 1 | 1 | 5 | 50 |
| Click history | 7 days | 30 days | 365 days | Unlimited |
Mobile app
Your links, in your pocket.
Create short links, watch clicks arrive live and design QR codes from your phone. Free on iPhone, iPad and Android.
- Live click analytics
- Smart links and QR codes
- In sync with your dashboard
What is an SMS link shortener?
An SMS link shortener turns a long URL into a short one that fits a text message, and usually records the taps it gets. Letlink runs those links on your own domain from Solo at $3.90 a month and records each tap with time, country, device and campaign — 10,000 tracked taps a month on Solo.
Why use my own domain instead of a shared short domain?
A link on your own domain tells the recipient who sent it, and it carries only your sending history. Shared short domains are used by many senders, and messaging providers and carriers can treat them with more suspicion; for US A2P 10DLC traffic, Twilio says public shorteners can get a campaign rejected. Letlink includes 1 custom domain on Solo, 3 on Growth.
How many characters does a short link use?
Your hostname plus a slash and the short code. A domain like go.brand.co with a six-character code is about 20 characters, against 160 in a standard SMS. Short codes in Letlink can be up to 20 characters, or left blank for a random one.
Can I create a unique link for every recipient?
For small sends, yes: on Growth the REST API, Zapier or Make can create a link per message. Every link counts toward your plan’s link total, so for large lists one link per campaign or segment with UTM tags is the practical choice.
Will I see which recipient tapped the link?
No. Letlink reports what tapped, not who: time, country, device, browser and campaign, plus unique visitors counted by device. Use a separate link per segment if you need to compare groups.
Does Letlink send the text messages?
No. Letlink creates and tracks the links; your SMS provider sends the messages. On Growth you can connect the two through the REST API, Zapier or Make.
Get started
Shorten your first link in under a minute.
The free plan needs no credit card and has no trial clock. Upgrade when you need your own domain, more links or your team.